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HinduismThe followers of Vaishnavism are referred to as Vaishnava(s) or Vaishnavites. A large percentage of Hindus are Vaishnavas,[8] with the vast majority living in India. Awareness, recognition, and growth of the belief has significantly increased outside of India in recent years. The Gaudiya Vaishnava branch[9] of the tradition has significantly increased the awareness of Vaishnavism internationally, since the mid-1900s, largely through the activities and geographical expansion of the Hare Krishna movement, primarily through ISKCON and more recently, through several other Vaishnava organizations conducting preaching activities in the West.[10]
The term Vaishnavism entered the English language in the 19th century. It was formed by attaching the suffix -ism to Sanskrit Vaishnava (IAST vai??ava), which is the vriddhi form of Vishnu meaning "relating, belonging, or sacred to Vishnu" or "a worshipper or follower of Vishnu".[11]
The principal belief of Vishnu-centered sects is the identification of Vishnu or Narayana as the one supreme god. This belief contrasts with the Krishna-centered traditions, such as Vallabha Sampradaya and Gaudiya Vaishnavas, in which Krishna is considered to be the supreme god and the source of all avataras.[16] The belief in the supremacy of Vishnu is based upon the many avatars (incarnations) of Vishnu listed in the Puranic texts, which differs from other Hindu deities such as Ganesh, Surya or Durga. The latter are instead classified as demi-gods or devas. Vaishnavites consider Shiva, one of the Hindu Trimurti (Trinity) as subservient to Vishnu,[16] and a Vaishnava himself.[17] Swaminarayan, founder of the Swaminarayan faith, differs with this view and holds that Vishnu and Shiva are different aspects of the same God.[18] Notably, the Swaminarayan view is a minority view among Vaishnavites.