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It has become apparent that organic searches are a ranking factor. Therefore, it is important for small businesses to be found online if they are to benefit from these searches. But the question on many minds is how can a business show up every time someone searches for the products or services it offers? Well, there are several ways to achieve that, and one of them is social media marketing. The Top 5 Tips for a Winning Social Media Marketing Strategy 1. Vanity URLs Are Your Allies Numerous social media sites allow businesses to use a vanity URL in their efforts to optimize for organic search. It is advisable to have your business name in the vanity URL. However, if you have a shared business name, you can add your location to the URL to differentiate yourself. An example of a vanity URL is facebook.com/lisafashionsedmonton. 2. Social Profile It is important to fill out your social profile completely. Pay attention to the about page as it is your chance to talk about what your business offers. Remember to include a relevant keyword in your description to keep it optimized. Some social sites allow you to include a link to your site, and this is treated as an inbound link. Such links are used to boost ranking and organic search. 3. The Keywords The importance of using industry and business relevant keywords cannot be overemphasized. It is important to be geo-specific as there are customers who are looking for what you offer in your area. In every SEO Edmonton plan, keyword research should take top space. These keywords should be included in local directories, local event listings, as well as the content shared on social media. 4. Content; Keep It Interesting and Sharable You have probably heard of viral content, right? Well, it refers to content that is so captivating that anyone who sees it just wants to share it with their friends and followers. Now, if your content goes viral, it is a major plus. However, even if it doesn't, make sure that it is informative, valuable and captivating to your target audience. These shares create inbound links to your site, which boosts ranking. 5. Post Regularly Search engines as well as your social media followers and fans love fresh content. It is, therefore, important to consistently and frequently post fresh, relevant information on your social sites. Remember to engage with your audience too; answer queries and reply to comments to show appreciation. Social media marketing is an important component of SEO for Edmonton businesses. It enhances relations with prospects and customers as well as boost rankings on search engines.
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