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So you're considering a corporate event. You've established when you want your event to take place, who you'd like to invite and who will be your supplier. What now, about food? It's not a precondition of corporate wine tastings (or similar events) that food is provided. An afternoon event at your offices for instance (or an early evening event) may mean that food is not necessary. If food is needed though, below are 10 top tips to ensure you get this element of your event right. 1. Think about the type of food service you would like Good venues will be able to provide you with a host of food service types. Canapes, bowl food, fork buffets, finger buffets and set menus will all often be options. If the event is to be run at your offices, good wine tasting/event management companies should be able to provide you with catering quotes ranging from light food to a full catering service. 2. Quality, quality, quality Menus may sound tempting, but remember good writing skills and a chef's ability are two different things. If you are choosing a venue and the food is an important factor, take a look at reviews on independent, unbiased websites. It's not well known for instance, but TripAdvisor has a useful restaurant section. 3. Quantity, quantity, quantity It's very important to budget for a sufficient amount of food for your event. In the case of canapes or bowl food service for instance, it can be tempting to trim the budget, but this is often dangerous for the obvious reasons. Talk to the venue manager and take their advice on what would be a substantial amount to budget for per head. 4. Clarity Do not allow providers to be vague in their provision of food. When no explanation is attached, "nibbles" for instance is something of a bête noir for us. Will cheap looking crisps on paper plates project the right image for your event? There is nothing wrong with providing an informal food service (in some cases we actually recommend it), but remember there is a clear line between informal and cheap. 5. Think about the message you want to convey The type of food service you choose will have an impact on the message you want to convey. Canapes and bowl food are popular as they are considered to be less formal than a set menu. 6. Don't forget the vegetarians All venues will be able to cater for vegetarians and those with special dietary requirements. When you are selecting from a canape menu make sure you accomodate for vegetarians. It's good practice to do this even if you aren't sure whether vegetarians will be present on the day. Remember guests lists can and do change. 7. For larger events, consider asking for a sampling session For larger corporate events (in our experience 100 guest + events), some venues are happy to accomodate a tasting session of their menus in advance. Some venues will only do this after a formal booking. Where food is a particularly important part of the equation, and where you are not familiar with the venue's food offering, this can be a useful process. 8. Look for suitable food and wine/beverage matching advice Advice here should be free, useful and should either come from your event provider or the Sommelier at the venue at which you are hosting your event. 9. Remember the difference between set menus and A La Carte A La Carte implies that your guests can choose any dish they like from a menu, either at your event, or before it. A set menu, is precisely that - each guest has the same dish in each course and this is predetermined in advance. For events and functions, set menus are used almost without exception. Some venues allow a choice of dishes within the set menu format (often up to 3) but again ask for this to be agreed in advance of the event day. Remember of course that if you go down this route you will be spending time collating people's dish choices for the day, something you may not want to do! 10. Finally, remember that you can pass it all over Companies like The Wine Adventure can request menus on your behalf, make recommendations from canape lists and provide you with all inclusive costing examples summarising their fees and those of the venues. Remember good companies are also likely to have tasted the food at the venues they're recommending to you. If you haven't got time for points 1 to 9, remember you can always pass it over (but check to make sure there is no cost for this service first). Pip Martin manages and produces International, UK-wide and London wine tasting games and other specialist events for the corporate events industry.
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