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Showing 1 to 5 of 5 Articles matching 'XSEO' in related articles.

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1. It May Be Summer, But It'll Be Christmas Before You Know It June 23, 2008 There’s a strange inversion in the seasons that can’t be attributed to global warming. Christmas is when all the holiday advertising starts, and any time now we’ll be seeing Christmas presents appearing in the shops. Which means that savvy Internet marketers are spending the summer getting their sites ready for Christmas. The wisdom of this is obvious for retail sites, after all it’s the busiest time of the year. But what about business-to-business? As retail prepares for an income boost, B2B gets ready for an inevitable slump. The Internet doesn’t close for Christmas, so it’s wort... (read more) Author: Matt Paines

2. Google Succeeds Where Governments Fail June 03, 2008 With Google now recognised as the UK’s number one brand we’re seeing the developing maturity of an Internet-controlling corporation. Google has been remarkably subtle and intelligent in taking control of the Internet. They won the search engine wars some time ago, effectively defining the way Websites are developed and presented. Governments and the EU have tried to do this and failed. The Rise and Rise of Google Checkout It seems certain that we’re about to see strong growth in take-up of Google’s checkout system for buy-online Websites. Google Checkout is a good example of the co... (read more) Author: Matt Paines

3. A Pit Opens for Incautious Online Marketers April 30, 2008 The news that major corporations are putting search engines such as Google and Yahoo! at the forefront of their marketing strategies could herald huge problems for incautious optimisers. We've already seen several significant players in the Car Insurance market fall victim to the dangers of over optimisation. Having reviewed the penalties, the companies involved are believed to have been black-listed by Google for search engine optimisation activities that don't comply with the webmaster guidelines. The important consideration here is that the companies were not necessarily doing anythin... (read more) Author: Matt Paines

4. Why Search Engine Ranking is Like the NHS Waiting List October 04, 2007 OK, so the optimisation process was a raging success. You’re number one worldwide for Lem-Sip flavoured dinnerware. Return to your office and prepare for profit. Don’t rush, it could be a long time coming. Search engine ranking is a key performance indicator; it isn’t an outcome. It’s all too easy to forget what we’re actually aiming for and treat symptoms, not causes. The NHS analysts put huge importance on reducing the number of people on their waiting lists. We hear news items placed by various governments (I’m being party-agnostic here!) that waiting list numbers have red... (read more) Author: Matt Paines

5. Successful websites built on‘good foundations' March 29, 2007 Successful websites built on ‘good foundations’ Eighty six per cent of UK businesses do not realise building a website should always start with “good foundations”. One of the UK’s leading search engine optimisation experts is concerned that only 14% of companies reported that they had thought about how their website would be found on the Internet before they built it. Head of XSEO, Matt Paines, believes that companies are wasting their money if they do not build websites so they can be found by search engines such as Google, Yahoo and MSN. “Good foundations underpin the potential success o... (read more) Author: Matt Paines

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