Top spot in Google? Number one spot in Google? Have you heard this from your local SEO company lately? If you have.......run! They are lying to you.
There are countless books, blogs, articles and so called SEO experts floating around all claiming to know what Google thinks and how they rank websites. But, the only ones who REALLY know what Google is doing, is GOOGLE! And, they are not telling anyone EXACTLY what it is!
Google is the largest search engine out there and for good reason. When we type in a search term, we generally get pretty close to what we are looking for. If we didn't people would quit using Google, plain and simple.
Google wants to succeed. We want Google to succeed. They are doing everything in their power to stay on top and give every web searcher exactly (or as close as possible) what they are searching for.
Now having said that let's look at one small piece of the SEO component to ranking high in the search engines.
Earlier this week, a friend called and wanted to know the "tricks" for building a site that Google would put at the top of their search engine. So I told him the truth........there are no tricks! Only hard, concentrated work!
Yes it is true that ALL of my clients enjoy page one ranking in Google. But it isn't because we have any secrets. We have used all the knowledge we could find out there provided by Google, Experts, and tons of trial and error to come up with a 136-point system of work.
And, we NEVER promise the "top spot in Google", even though many are currently there. Our model is constantly changing and improving, like Google, we are always trying to make it, a little better, more effective and more relevant.
This system of our, uses all the basic stuff, like meta tags and keyword density strategies as well as massive linking techniques and article submissions, plus engine submissions etc. And yes we use this tool (that's all it is) to do help our clients get on page one quickly. We use a complex set of tools, in a unique order (very important) and make the smart moves to maximize findability.
But before all of that we have to do our homework and research which includes deep keyword and key phrase research along with an extensive study of each of the top ten competitors for the positions we are trying for. All of this is made simpler by our system, but it is pretty intense, serious and a lot of work!
Like any business systems, our system of optimization is just that, a system. And, so far, it is working for our customers and we revise and fine tune it almost daily, so we can hopefully stay close to Google and the other search engines as they are on a quest to staying effective too.
So the next time you hear, "we guarantee you the top spot in Google, because we have this secret" make sure you look twice.
And don't forget to look at the competing websites in the given markets you are after.........their sites, structure and traffic will tell you a lot. Things that you won't have to figure out........they already have (or they wouldn't be on page one! The Chinese figured this out years ago, it's called "reverse engineering"
See you at the top!
P.S. Don't forget there is a huge difference between traffic and useful traffic! (that's another subject for another day)
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These tips helpful? You can call with any questions at 888-817-2431 or send an email at marty@pageonegoogle.org or see our website at www.pageonegoogle.org
MARTY COLLINS, CBC, SBA, FRC developed a 136-point proprietarty system of helping others optimize their position in the search engines. You can visit his website at http://www.pageonegoogle.org or email him at marty@pageonegoogle.org
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