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The Indian economy is a complicated organism with its multilayered directions and deep-rooted interaction with the Indian society. The comparison of the India TV industry with an organism is no typographical error as the industry is continuously growing as if it has an individual life of its own. An Estimate of the Economic Value Trying to establish the monetary weight of the India TV networks, very recently a report was published by the PricewaterhouseCoopers. This report, titled Economic Contribution of the Indian Film and Television Industry gives a fair estimate of the huge amount of money that is associated with the TV sphere. The publication of this report was attended by international TV industry bigwigs like the Motion Pictures Association of America chairman Dan Glickman and Time Warner Senior Vice President Hugh Stephens. The report suggested that the TV sector has total revenue of about $20.4 billion and thus plays a significant role in its contribution to the Indian economy. At present, the Indian TV industry seeks new dimensions of expansion. An instance of this growth trend has been the availability of Direct to Home services by leading Telecommunication players in the India TV market. The most recent development, however, has been the online availability of the Indian TV channels. Indian TV Channels Online India TV is a great example of Direct to Home services as it features the Indian TV channels online to the Non Resident Indians (NRIs) living anywhere in the world. Since this concept of watching the channels online has been so path-breaking, it is worthwhile to discuss the key features that will help you understand the trends that the online endeavor is going to follow. The first point about the company is the selection of India TV channels that has been made available to the subscribers. All the major TV channels, encompassing the regional channels and the national channels have been included in the online wish list of the company. A subscriber can see the Indian TV channels online programs from any channel. The viewer can see the programs online or can connect the online domain to the home television and see the programs on the home TV. The best feature however is the Video on Demand (VOD) service that ensures that none of the shows will be missed by the viewer. The VOD service simply means that the programs can be recorded online for future viewing. India TV offers an initial 2 weeks trial subscription without paying any fees. The subscriber will be able to judge the various features of the online TV from anywhere in the world via an internet connection. The Unleashed Force of Television The impact of television programs on India’s multilayered social fabric is profound as the TV is the common thread that connects the different parts of the vast country. Apart from serving out entertainment programs, the India TV also includes several news channels and programs of social importance. Furthermore, the importance of the India TV industry rests in the fact that there are so many different languages in India, each representing a different cultural group and all of them together representing the multi cultural unity in the diversity of India. In addition, since India TV is the most powerful social media arena for advertisers, the economic implications are not only limited to those who are directly connected to the TV industry (artists, technicians, broadcasters, producers and directors). Being the stage for the advertisers to showcase their skills and endorsements, television affects the Indian consumer as well. What that means is that, what is going to be sold in the market and what is not is decided almost single-handedly by the India TV industry.
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