Search engine optimization is a well endorsed internet marketing practice and also extremely lucrative. The problem is that many webmasters don't obtain the desired rankings to make a sale from the organic listings. In many cases this is due to a subtle problem called onsite duplicate content. The preferred victim for duplicate content are those right-from-the-box affiliate sites delivered upon subscription as an affiliate. Also there were reported problems with ecommerce sites and even marketing blogs. How do you know if your site has dupe content? A good place to start is to quickly inspect your site's general layout. This includes the header, footer, navigation etc. These site components form what is called the website template, mainly due to the fact that they remain the same as a visitor or search robot goes through individual webpages. Part of the problem lies in these repetitive blocks of text and images. Just because we don't always observe them this doesn't mean Google ignores them also. Ecommerce websites. The problem with ecommerce sites is that they sometimes contain brief product reviews and producer guidelines (reduced only on a generic text phrase and a descriptive picture). This is where dupe content comes into being: the field designated to contain actual written content is thinner than the site's template itself. Note: Google isn't able to read images at all, no matter if they depict a written sentence or a cute puppy. The problem can be easily fixed. Of course, with a decent amount of time invested. Pinpoint the exact amount of text that builds the template versus the text contained in the editing area. Here's the know-how: All you need to is copy and paste the entire web page into a word process eliminate all commercial related text so that you remain with only the template; count the number of words contained by your template. Hold on to it! Your next move is to supplement the content already placed in the content container so that it outranks (numerically) the words placed within the template. If you take the time and do the work be sure to create some really unique content comparative with the rest of your product webpages; it's beneficial from search engine's perspective and also resolves the dupe content issue on your site, hopefully once and for all. A genuine duplicate content trigger is the Title Tag. Most certainly you're well aware not to write the same title for two separate web pages. Here's a safety tip: don't use stop words as title tag differentials (mouthful, I know…). Stop words are a collection of words systematically excluded by the GoogleBot when evaluating page relevancy for the searched key terms. Duplicate content was pointed out as appearing on ecommerce sites also when the same product reviews appear on more then two websites. All the how, when and why are revealed in the next mini-chapter of this article. Affiliate websites. Because of the immense number of affiliates, search engines are constantly refining their search results and exclude satellite sites from ever ranking for that group of key terms. Google's main goal is to deliver only the most relevant websites for representative terms queried. And these sites are generally those with big budgets to invest in link building and other optimization strategies. The truth is that affiliate sites, as they are delivered first hand, are useless when it comes to ranking in the search engines. The big problem is that they are all the same - and this is called offsite duplicate content. If you're promoting an affiliate offer with SEO, use the following strategy: 1. Create a new offer for your product or service and write unique pieces of content. This way you stand a good chance of being noticed by the search engines; 2. Bring new concepts to your offer. Not only use synonyms to rewrite your site. Re-construct the product or service with you in the center of it. Why people should stop and buy from you precisely. Don't be fooled by the marketing tonality of this step because the focus here is to generate buzz and ultimately produce back links and references of you and your site across the market you're in; 3. Increase the number of webpages of your affiliate website - build a thorough, informational website that backs the offer(s) with competent guides and tips. Blogs. Even though this type of website is the perfect solution to prevent bad content management, there are some subtle mistakes that can generate duplicate content situations. What you need to consider to prevent duplicate content from showing up on your blog: 1. Avoid including the same article in two or more categories; 2. "More" feature usage. Use this feature so that the barest amount of information appears on the home page or category page; 3. Use the nofollow tag or block the search engine from indexing sections like archives, featured authors section, popular posts, etc. In addition, a permanent access block can be established directly from the robots.txt file If you enjoyed the content on duplicate content and you're glad to have been given the opportunity to read this material, find out which is my article submission software of choice that syndicated this one of a kind article.
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