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The search engine optimization (SEO) is basically a process that benefits the web page by improving the volume or quality of traffic visiting the web page (or a web site like a blog, etc). The theory behind all this stuff is that the earlier (or higher) a website appears in the search results list, the more visitors it receives from the search engine. The target is of an SEO expert may be of various aspects. For instance it may be including image search, local search, video search or any industry specific vertical search engines. This gives web presence to a web site. The early versions of search algorithms relied entirely on the information provided by the web masters. The Meta tags guided the contents of all the pages. The inaccuracy and inconsistency of data in the Meta tags caused the pages to rank for irrelevant searches. So the web content providers conveniently manipulated various attributes within the HTML source of a page in an attempt to have a good rank in the search engines. The ranks also emphasizes that the page with a higher one is no doubt a stronger one. Once the students of the Stanford University developed a search engine called “backrub”. This search engine relied on a mathematical algorithm to rate the prominence of the related web pages. The number calculated was called the page rank. Page rank was a function of the quantity and the strength of the inbound links. This page rank also gave the likelihood that when will a given page be reached by a web user who has been randomly surfing the web. The links also enable the user to follow one web page from the other. Thus proving that one or the other link is better than the other. Thus the page with the higher page rank comes out to be the page that has the maximum probability to be reached by the random surfer. Later Google began personalizing the search results for all its users. Based on the previous searches the website ranking was made. These ranks were potentially different for each user and each search. The SEO experts paid vital attention to improve the page ranks of the related web sites. This need for improvement in page ranks brought by the requirement of the SEO experts. With the introduction of real time search the search results were made further more relevant and timely. With the rapid advancement in searches and ranks the SEO experts improved their skills to gain good ranks of their websites by improving the traffic visiting their sites. This may increase the probability of their links to be reached by a random surfer prior to other similar and relevant links. This was mainly brought about by opting options like highlighted keywords, etc techniques. All these are equally prevalent all round the world for instance among the SEO expert Services. They have huge skill in this field with proper experience. SEO experts India will definitely help you to expand your business.To know more about please visit http://www.seobyexpert.com/marketing-services.html
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