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MLM and the Iceberg Theory by Bill Thomas





MLM and the Iceberg Theory by
Article Posted: 02/04/2007
Article Views: 896
Articles Written: 86
Word Count: 671
Article Votes: 2
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MLM and the Iceberg Theory


 
Advertising,Internet Marketing,MLM
Back in my college days, much of my reading consisted of books pertaining to government, freedom, and philosophy. One of the books I recall from those days was entitled 'Brave New World' by Aldous Huxley. The book was about a futuristic society that was sterile, loveless and had been chemically engineered to produce a seeming paradise for the masses. When trying to explain why things worked in this type of world, the protagonist 'Mustapha Mond' explains that the ideal society is built upon the iceberg, where 95% of the people are below the surface, unseen and unheard.

Whether or not an iceberg is a natural or desirable model for a society is debatable, but it's an established fact that most MLM companies are modeled this way in results if not structure. Statistics indicate that only about 5% of the people involved in Multi Level Marketing rise to a level of success that they're satisfied with. Why is this, and are there things you can do to help yourself become one of the 5% that reaches the tip of the earnings iceberg?

If you're just starting out or contemplating getting involved with a MLM company, you might want to first start with a check-up from the neck up. First, are your goals realistic? Claims of overnight riches are just that! Just as it takes the larger icebergs years to reach their formidable size, so it is with successful Network Marketers. People who are successful in this business have been involved in it for many years. They didn't start off being 'successful' but have learned through many years of experience. They are the kind of people that go to seminars, listen to tapes, read books, allocate resources, and do many other things that help make them one of the 5% that become extremely successful. It's ok to dream big, but also understand that it takes time and effort to become a huge iceberg.

With that in mind, one of the best things that you could do to accelerate your growth in Multi-Level Marketing is to find yourself a 'mentor' or role model. It's been said that if you want to be successful at anything, find someone who is successful, and model yourself after them. When joining a business, look for a sponsor or person who is actively involved in the business. Leaders are people who will respond to your email and questions. Leaders are people who will contact you to see how you're doing and if there's anything they can help with you. Heck, leaders might even call you from time to time. The bottom line is, leaders are actively working their business. Look for leaders, and strive to become one yourself.

So what does all this talk of icebergs have to do with MLM? Simply understand that when you start to recruit people into your business, you'll see the Iceberg Theory in action firsthand. No matter how great you think your business opportunity is, or how many times you talk or email them, the vast majority of people that you come into contact with will remain below the surface and out of sight. You just need to understand that you'll go through lots of people and prospects in the process of finding the tip of the iceberg. The good news is that there will always be individuals looking to see beyond the horizon, and those are the people that you want on your team. What you're looking for are the rare individuals like yourself who have the same desire, motivation, persistance, and other ingredients that will in time make them one of the 5% and help you to become one as well.

Bill Thomas is actively engaged in E-Commerce and Internet Marketing. He also contributes articles on life, business and other topics. Bill is currently involved with a business that allows anyone to make excellent money without recruiting, sponsoring or investing large sums of money. Discover how you too can earn money from home.Residual Moola

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