Ringback Tones, the recent addition to the multi billion dollar business of cell phone customization is still not popular among all countries and operators. Ring Back Tones are usually mistaken with Ringtones – since they are very similar but work in different ways. Below are some points that are given to shed some light on the Ring Back Tones market. 1- Ringback tones can be any type of musical media files that allow the service users to personalize their mobile phones in a lot of ways. This is also a big opportunity for operators to run ad campaigns, adding another revenue stream. 2- Ringback tones are also called Caller Tunes, Welcome Tones, and Ring Rings. Different cell phone service providers market their service using various names, hence the confusion among many consumers on getting instructions for setting a Ringback for their cell phone. 3- Ringback tones are not just about music. They can be anything including different genres of music, lines from movies or shows, custom music or messages, or even World Cup anthems. 4- Operators are the only place to get Ringback tones from because the switching devices owned by them are where the Ring Back Tones reside. So, it is a major opportunity for them to start new revenue rich streams. 5- Ringback tones are device independent, which means, they can be provided for the whole subscribers of the cell phone provider. Unlike Ringtones, they do not reside on the individual’s personal cell. 6- Ringback tones are usually purchasable through many different ways. For example, one can acquire a Ringback Tone for his cell phone by calling a custom number set by his carrier for the service, by selecting his favorite ringbacks directly from his provider’s website, or by texting the provider. This ensures that every customer can access them. 7- Ringback tones are hugely popular in Asian countries, with 55% of subscribers using them in North Korea, 50% in China & 25% in India. They are not very popular in Europe, due to the lack of proper marketing by most of the carriers. You can find more information about Ringback Tones by visiting the Andy Morton's website which contains more details about Getting, Removing, Creating a Ringback Tone for different Cell Phones and Service Providers.
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