|
Golden rules abound these days for everything we say and do, and IT article content writers are not exempt from a few. Right up there in the vanguard of rules for article writers is to “kiss”. The word is an acronym in this context, and means simply, “Keep it short and sweet”. Information overload in a marketing article can be lethal, and will most likely back-fire big time. Verbose and cumbersome articles will be self-defeating – even if your article covers a complex topic, in which case you’re probably better pursuing some other promotional avenue rather than distributing a complex article. A long article is usually better broken down into several shorter ones. The interpretation of “long” is normally anything in excess of 700 words, which is the industry-accepted limit. In fact, your article should be 400 to 550 words. Research has determined that most internet searchers skim articles, rather than read them in depth, so you will do yourself a favor by breaking down a long article into sections. By all means head those sections with sub-titles, but avoid using any words from the main title. A reader seeing that repetition will think the section offers nothing new, and will skip ahead. In the event that the topic you’re covering cannot possibly be managed in under 700 words (and that’s quite possible, so don’t feel that the fault’s yours, that you’re not able to write it properly) you really must break the feature into a series of articles. In this age of television news bulletins and adaptations of literary classics for television, the sad truth is that far fewer people read a great deal, and alarmingly few read competently or confidently; marketing research has proven that most people feel “overwhelmed” when they find themselves confronted by a large number of words on a page – and a “large number” of words checks in at just 400. You, remember, are the expert on your own subject. You’re the one who’s intimately au fait with the product, whereas the prospective customer, it is fair to assume, does not know as much, so take nothing for granted. Present your article content in short, simple points that are easily absorbed and digested. In this regard, too, try to consider the logical progression of the points you make, as they relate to the function of your product or the order of your service. This makes the article a lot easier to follow. Consider this statistic: researchers have determined that the average reading level of people in the UK, Australia and New Zealand is that of a 12-year old. If you start to write like Somerset Maugham, you're going to lose them, and you lose them for good. What’s to tempt them back? There is no point in trying to impress a population whose idea of great literature is J.K. Rowling. By keeping things simple, you stand a much better chance of actually getting through to your audience and of selling them on your message after they’ve finished reading your article. After you’ve finished telling the reader what you wanted to, summarize with a short paragraph recapitulating your main points. Most people have short attention spans and commensurately poor memories, so wrap it for them. Keep all these points in mind, and you’ll do well with your article marketing campaign. Resource Box Buy Articles written by experts on your desired subject and discover how Custom Writing Services can help you generate targeted traffic to your website.
Related Articles -
Custom writing services, article writing services, seo article writing, writing services, custom article writing, custom seo writing, custom article w,
|
