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Today is my birthday, I invited some friends, and together they went crazy for a whole day, at night the sound of everyone's blessing, I promise a wish, blew out the candles,cut the cake, and enjoyed the sweet . In this birthday, I received a gift Nike Dunks I always really enjoy, it is the Nike Dunk shoes.
Originally created just for skateboarding improved version of retro shoes, and now has become the trend of the mark. This trend has affected the symbol of young people 70-90 years of birth. The trend has also been sought after by people of "sacred objects" so this is the Nike Dunk shoes and unique charm.
Nike Dunk intention is affixed to a pair of good basketball shoes. For the Nike company, though for now we think 'design is simple, low-tech' is definitely a pair of Dunk shoes the next century. If you press the technical content is concerned, we often think that there is no air Dunk is one of the most original paragraph. But the correct sequence is 83 years old in order to defeat rival Nike Converse has launched the first pair of Air Force 1 air-cushioned shoes to enable them triumph in the market, the stock has been rising.
But to come back 85 years the company adidas, sports product market greatly changed, Nike is facing the most serious crisis in the sale. At this point to reverse the troubling trends, Nike was the company made a movement affected the whole world, it was signed by Juzi super rookie Michael Jordan to Air Force One as the prototype for his design of the first pair of Air Jordan signature shoes One. Soon all of the top school teams are strongly urged to have their own team shoes, which is why there was Dunk. Dunk on sale at the time when 8 different colors, representing the "University of North Carolina", "University of Arizona" and "Arkansas" and other top eight NCAA team. In fact, the design of Air Jordan 1 Dunk took the design is a prototype, so have an excellent sense of grip and venues to ensure the best players in the field Nike Dunk Low Pro that you can compact and stable movement, so performance is not critical. DUNK so popular in the 80s is definitely not accidental. At that time, the information we have is not very understanding of foreign and domestic information in this respect there is no introduction to the 90's so we understand.
To the mid-90s, the U.S. swept the street culture, Nike has not only meet the industry's success in the common movement, intends to expand its multi-source of the foot to the streets of X-GAME. When to get street culture and sports brands, NIKE at the time only a second-rate or third-rate brand. NIKE companies realize sports to play tricks on the streets is not only the need for good quality and top technology, in terms of publicity is the biggest problem.
So they decided to plan to use, and then, like in basketball strategy is to use a celebrity with a statement of their shoes. NIKE after the company selected the most common and most popular X-GAME: SKATEBOARD culture as entry points into the joints. They signed a lot of money when the price is very famous ZOO YORK skateboard teams in skateboarding circles as their endorsement. Publicity strategy think it over, but in terms of market positioning appears Nike Dunks relatively large gap, that is, high-tech areas, Nike products are URL and E-CUE, which 2 are used for professional skateboarding shoes the Nike ZOOM at the latest AIR SQUARE insole technology allows users to feel the more obvious the shock effect of AIR, as well as the latest wear-resistant materials and breathable material.
Their position is professional level skaters. But does not have any products in low-end, Nike immediately realized the problem, because Nike know that they need to occupy the market, is the main battlefield in the low-end, in the grade of the consumers. Sometimes they engage in skateboarding, as entertainment, but compared and professionals do not need such a high technical content. However, individual focus on practicality and style to the usual wear. At this time, Nike retro market see the success of AIR FORCE ONE, not help think of the DUNK, to market life is, AF1 is fast approaching the final end, but then the darling of the market is also fully DUNK had not been developed. NIKE's designers Nike Dunk Low Pro intend to launch an improved version of the NIKE DUNK to fill the vacant position in the skateboard industry.
I am very pleased to have a deep history and culture so the shoes, well assured of its quality, style is my favorite, I finally realized this wish, I get it.
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