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A Few Quick and Easy Tips to Getting the Most Out of Your Business's Facebook Page Be Relevant. Post updates, pictures, video, etc. that are relative to what your company specializes in or what industry its part of. Stay current by keeping up with what's going on in the news in general and sharing your own opinion of what's going on in your industry. Be Interactive. When a fan posts something on your wall or posts a comment on a picture/video, communicate back with them. Doing this ensures your fans that your Facebook page isn't just for show and that you actually appreciate and care about what they have to say. Facebook is all about connecting and maintaining relationships, so why should clients be any different? Use Applications. Facebook has hundreds of apps you can use to spice up your page and make it a lot more appealing (and more importantly, useful) for fans. Use the Youtube app to link your account to Facebook and upload or share videos easily. Customize your page with the Facebook Static FBML app, allowing you to configure HTML and create an engaging landing page. The SlideShare app allows you to share presentations and other documents your fans might find interesting or useful. These are just a few, but there's plenty more to discover and experiment with. Integrate. Link up your Facebook page with your company blog, Twitter, LinkedIn, and Flickr accounts to optimize your online and social media presence. This is easy to do and Facebook offers apps to do this as well. This offers your fans accessibility to everything you offer on the web and shows you know how to use your social media resources. Promote. If you have a company event coming up, promote it using Facebook. Post updates on your Wall or use the Events tab so people know what you're doing and where you'll be. You can do this to promote events for your clients as well. Show Interest. Don't be afraid to ask your fans for feedback. Many of them are probably consumers of your products and services so why not get them involved? Ask about experiences using your products/services. Find out what people think about a new logo idea. Discover what people want to see from your company in the future. The goal here is to get your fans engaged.
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