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Shopper's online safety is enhanced by a number of effective surfing tools, one of which is Web of Trust (WOT). WOT is the leading community-based, safe surfing ad-on tool for browsers that is provided free of charge. Because this protection relies heavily on human input, WOT is able to identify specific threats which tend to allude the fully automated filtering systems. For example, negative experiences relayed by consumers, age inappropriate content for children and phishing are all factors which are systematically monitored within the WOT search engine by humans. In this way WOT is able to continue providing us with website ratings, reviews and even warnings when necessary. Google's browser has an extension to use the Web of Trust, thereby allowing people to rate the trustworthiness of Web sites as well as see how others have rated them. Recently WOT has partnered with LegitScript, which is the world's largest online pharmacy verification program. Legit Script is the only corporate entity whose standards for online pharmacy verification and investigation are recognized by the National Association of Boards of Pharmacy (NABP). The founder of Legit Script, John Horton, is committed to protecting unsuspecting consumers from online rogue pharmacy websites which have been known to dispense fraudulent and dangerous pharmaceutical products. Vesa Perälä, who is the CEO of WOT, is quoted as saying “WOT aims to boost trust on the web while protecting our 11 million users from sites that are untrustworthy, unreliable and possibly illegal. LegitScript helps our community to identify trustworthy prescription drug websites and avoid fraudulent ones.” The President of LegitScript.com, John Horton, said, "Internet users are a tremendously important source of information about whether a website meets our standards, or is acting fraudulently and unsafely. Partnering with companies like WOT gives our users an additional voice in helping to keep the Internet safe." As a result of the partnership of these two entities (LegitScript and WOT), consumers will receive an enhanced level of security and protection from online predators. Customers will be able to clearly identify those pharmacies which are appropriately certified to sell prescription drugs on the Internet. Moreover, anyone visiting the LegitScript.com site will be able to easily add their ratings and comments concerning legitimate and illicit Internet prescription drug websites to the WOT reputation scorecards. Reciprocity of this nature makes it much more difficult for rogue websites to cash in on the multi-billion dollar Internet pharmacy industry at the expense of patient health and safety. Kudos to the collaborative efforts between WOT and LegitScript as we surf the web and make purchases with greater peace of mind. Author's Biography: John Horton is President and Founder of LegitScript, and a former aide in the White House Office of National Drug Control Policy (ONDCP). John Horton founded LegitScript with the intent of helping people be sure that they are buying safe and genuine legit script medication on online pharmacies. LegitScript, is an internet enforcement service group, that has been successfully investigating sites to determine whether or not such sites are in compliance with the law and accepted standards of medical and pharmacy practice ethics.
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