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In recent times, every business is looking forward to create Mobile websites to promote their business. Even the small business are also investing in this advertising process, mainly because this type of promotion is more or less free and require very less time and money. However, begets greater results. Also, it draws attention of wider range of audience than the traditional type of advertising strategies. Since mobile phones are so popular among the masses, everyone wants to use internet on their handsets, hence it has become mandatory to create mobile sites which not only draws attention from users but also become popular among the users. There are many ways by which a Website Designer or Developer create mobile websites must follow to have a professional looking mobile version of any website. Let’s start with the style and form of the web pages, when anyone wants to create mobile website everything is required to be taken care of, like screens, browsers, sizes and even connection speed. A visual consistency with the users, while creating mobile website is of utmost importance as it makes a brand stronger and reassures the users that they has decided aptly. Image size is also very important while create mobile websites, desktop images cannot be pushed in case of mobile. Reducing the image size while one creates a Mobile website is an excellent strategy as it decreases 90% of the loading time. Again, another key element while creating a mobile website is typing, users do not wish to type even with the high end handsets. High bounce rates is a common issue with most of the mobile websites, however, it is another important factor to know ahy the bounce rates are so high. There are ways one needs to take care while creating a mobile website to curb out all these issues. Users cannot see the entire content in a mobile version hence it is mandatory for a web designer or developer to put a ‘footer’ to the full websites on every page, to divert the user to the full site. Users follow a link just to read the required content; hence it is not suggestive to break the link. Another leading factor is to measure the audience leading to your mobile website; this is one factor that is needed to be taken care while creating a mobile website. As it gives us the information of what kind of devices are used by the users and the content that users provide. Users follow a link just to read the required content; hence it is not suggestive to break the link. Another leading factor is to measure the audience leading to your mobile website; this is one factor that is needed to be taken care while creating mobile sites. As it gives us the information of what kind of devices are used by the users and the content that users provide.
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