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Home appliance chain stores should abandon the fight to change service prices by grehh hernjer
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Home appliance chain stores should abandon the fight to change service prices by GREHH HERNJER
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| Article Posted: 07/27/2011 |
| Article Views: 86 |
| Articles Written: 1951 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 787 |
| Article Votes: 0 |
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Home appliance chain stores should abandon the fight to change service prices |
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Business,Business News,Business Opportunities
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Home appliance chain should abandon the fight to change prices of services?
?? "International Consumer Electronics Retail Channel Development Forum" held during the Expo appliances
As corporate self-built commercial channels, online sales, TV shopping, home appliances and other forms of home appliance stores sales channels continue to grow in the home appliance retail industry, monolithic "home appliance chain stores," the impact on the more to the greater. It is undeniable that the last stage in the home appliance home appliance chain store sales channel is still in a strong monopoly position, has the absolute right to speak. However, with some non-mainstream channels gradually grown more and more freedom of choice of consumers, home appliance chain stores have the inherent price advantage may be some non-mainstream channels replaced by the service edge, and then an impact on the home appliance chain.
Home appliance chain is not to abandon the price, change the time to fight service?
Bestbuy in China seems to be a negative case.
The situation at the global scold wander from home appliances to China after the giant chain has not been achieved as the Carrefour retail trade as a result, more recent spread of the Beijing office will be closed so bad news, but let us not forget can grow into the world's largest home appliance retail business, Bestbuy by the absolute strength. A round of winning or losing does not mean that the outcome has been set, Bestbuy still there was much to learn from our home appliance chain.
Carefully Bestbuy, you will find its winning magic not only depend on the scale to lower costs, more importantly, it was based on research results on consumer demand service launched in Shopping guide.
Jiangsu Five Star Appliance Co., Ltd. Chairman and CEO, Best Buy senior vice president of China, Wang Jianguo said before, starting from April 2007 Five Star Best Buy join forces, hired many of the world famous customer consultation and market research company started a strategic customer research projects and spent a lot of thought into nearly 10 million.
According to reports, Five Star customer consumer demand for this research project lasted nearly a year. Project team over the years by five-star mass of each store customer data for statistical analysis to identify customers each store features a five-star. At the same time, IPSOS will be covered in the five-star chain in dozens of cities in seven provinces in-depth market research for large-scale, systematic understanding of consumers around the individual needs and consumption habits.
Best Buy invested nearly 10 million to do consumer research, then according to the actual needs of the consumer launch of Shopping guide service, improve service quality, certainly not show so simple after all, tens of millions of input "can be used to open two five-star flagship store has. " Perhaps, on the domestic home appliance chain enterprises, we are really going to really understand the consumer to the actual needs of the time??: To do more than 10 years to buy home appliances chain market, domestic Which company has done serious analysis of the customers?
The next step in home appliance retail channel
Study shows that European and American customers to buy home appliances are most concerned about three factors are: friendly reliable Purchasing Guide, fast shopping service. Of course, in China, the situation may be different, for example, the price will become an important factor. Well, China as a major home appliance retail market, retail and other countries, what are the similarities and differences between each other can learn from? Development of Retailing in the global home appliances will converge? The future of home appliance chain enterprises whether competition will continue to gradually deepen, competitive landscape will change? Competition in the future the key point of contradiction and conflict, what, how to resolve?
It is understood that in 2008 China Home Appliances Expo (visit) during the course of "international home appliance retail outlets Development Forum" will be held in conjunction with the above-mentioned issues will be answered. Then, one of the world's top five market research firm GFK, president of global home appliances, from household appliances industry representatives channels Suning Appliance Chain Group Co., Ltd. Sun Weimin, president, representatives from the Gree Electric Enterprises executives, and some growing sales channels representatives will be in the "household appliances retail channel development forum" depth analysis of home appliances sales channels will be history and current situation, discuss the future development trend of China's home appliance sales channels. I am China Textile and Leather writer, reports some information about beaded lace dress , ball fringe curtains.
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