Amazines Free Article Archive
www.amazines.com - Wednesday, December 12, 2018
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133272)
 Advice (160772)
 Affiliate Programs (34733)
 Art and Culture (73641)
 Automotive (145545)
 Blogs (75006)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328033)
 Business News (426289)
 Business Opportunities (366242)
 Camping (10949)
 Career (72751)
 Christianity (15837)
 Collecting (11636)
 Communication (115049)
 Computers (241940)
 Construction (38970)
 Consumer (49644)
 Cooking (17058)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7535)
 Current Affairs (20373)
 Dating (45769)
 EBooks (19684)
 E-Commerce (48190)
 Education (185126)
 Electronics (83431)
 Email (6389)
 Entertainment (159786)
 Environment (28928)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110881)
 Fashion & Cosmetics (196378)
 Female Entrepreneurs (11840)
 Feng Shui (130)
 Finance & Investment (310216)
 Fitness (105818)
 Food & Beverages (62819)
 Free Web Resources (7936)
 Gambling (30211)
 Gardening (25064)
 Government (10517)
 Health (629041)
 Hinduism (2160)
 Hobbies (44026)
 Home Business (91542)
 Home Improvement (251225)
 Home Repair (46099)
 Humor (4805)
 Import - Export (5444)
 Insurance (45088)
 Interior Design (29541)
 International Property (3485)
 Internet (190953)
 Internet Marketing (146282)
 Investment (22822)
 Islam (1168)
 Judaism (1357)
 Law (80450)
 Link Popularity (4592)
 Manufacturing (20808)
 Marketing (98728)
 MLM (14136)
 Motivation (18211)
 Music (26997)
 New to the Internet (9475)
 Non-Profit Organizations (4048)
 Online Shopping (129604)
 Organizing (7797)
 Party Ideas (11854)
 Pets (38083)
 Poetry (2234)
 Press Release (12667)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126602)
 Recreation & Leisure (95239)
 Relationships (87431)
 Research (16153)
 Sales (80293)
 Science & Technology (110125)
 Search Engines (23445)
 Self Improvement (153070)
 Seniors (6221)
 Sexuality (35935)
 Small Business (49277)
 Software (82919)
 Spiritual (23460)
 Sports (116459)
 Tax (7658)
 Telecommuting (34074)
 Travel & Tourism (306905)
 UK Property Investment (3117)
 Video Games (13420)
 Web Traffic (11723)
 Website Design (56784)
 Website Promotion (36556)
 World News (1000+)
 Writing (35758)
Author Spotlight
MOBILE STYLES

Mobile Styles, the leading on-demand Beauty & Health app in the U.S. delivers talented professionals...more
ADRIAN JOELE

I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
HEINZ RAINER

Thirty years Africa, Asia, Europe | Worked in Industry, Trade | preferred Nations : China, Thailand,...more
MILECIA MCG

Hey there. I've been programming in some way, shape, or form for the past decade. My background is i...more
ALEN OWEN

I am an essay writer with vast experience in data analysis, PowerPoint writing and research paper ed...more


An Event That Pays for Itself? by Joanne Ireland






Article Author Biography
An Event That Pays for Itself? by
Article Posted: 08/22/2011
Article Views: 805
Articles Written: 17
Word Count: 1152
Article Votes: 66
AddThis Social Bookmark Button

An Event That Pays for Itself?


 
Business
You have a terrific idea for an event that would help your organization move to the next level. It might be a user group or a company-wide sales meeting. Or it’s a major trade show at which you really need to exhibit, and in a big way. But the money just isn’t there. No matter how you squeeze it, you can’t make the budget work for this event.

Instead of saying there is no money, do what successful event planners do every day: get the money from others. Augment your meager budget with significant infusions of money, in a way that not only helps you out financially, but makes the event better as well.

Look for companies and organizations to either sponsor parts of the event, or co-host it with you. The most important question to ask is “Who will benefit by participating in this event?” In other words, what company, government, vendor, or other group of like-minded organizations or individuals would stand to gain by being associated with your event?

This is the time to be creative. What are all the possible sources of funding?

Other Internal Departments Let’s start with the obvious – other departments in your organization. If you are going to hold a sales training meeting, can you enlist Human Resources to help fund the meeting, and allow them to do some benefits training, team building or other exercises during the event? What about involving your product development or engineering department to participate in an after-hours cocktail party, as a means of getting to know the outside face of the company and facilitate an exchange of experiences and ideas. Encourage other departments to use some of their budget to help defray your expenses and make the event even better.

Registration Fee If your event is a meeting such as a user conference or product training, then your audience will most likely consider paying to attend. You need to make sure that whatever you are inviting them to see, hear or experience is worth the cost of their admission, and something that their company or manager sees as valuable. Also, consider the audience and what their budget can accommodate. If this is the first time you are hosting the event, then you’ll need to take that into consideration and use this as a means of building your own brand for future events. Most importantly, make sure that your program has value.

Sponsorships We’ve all seen the logos at sports events, on T-shirts at races, on banners and backdrops. These are companies that routinely spend big budget dollars to make sure their name is associated with events that foster their brand values. Take a good long look at your event and brainstorm the types of companies that would benefit from association. Then approach them with a compelling proposal that not only spells out where and how their brand will be portrayed, but the number of impressions they can expect and the monetary value of those impressions.

Find ways to communicate the value of the event beyond simple impressions. If your event supports one of the sponsor’s corporate initiatives, such as fostering clean energy, buying locally produced goods, creating stronger intercultural ties, or if your event will lend exposure to the sponsor’s own product or service, you can present a stronger case for a high level of sponsorship. Offer potential sponsors high-impact opportunities, such as a cocktail reception, luncheon, Internet lounge, dinner, etc. The sponsor will be paying for not only the actual activity, but also for the branding opportunity. Remember, when the image of your event coincides with their corporate brand image, everyone comes out a winner.

Governments and Trade Associations Many local government economic development assistance offices have funds that have not yet been allocated. Determine if there is an angle for your event that furthers the local association’s goals – bringing in visitors, providing opportunities to spend locally, attracting big names – and then pitch the organization with a well-defined proposal that clearly states the benefits, as well as the amount of funding requested.

Similarly, foreign government economic offices often set aside considerable sums to help promote their companies in the global market. If you want to exhibit in a major trade show in a foreign country, look at your own federal government’s sources for financial assistance. Then look at the foreign country’s economic development offices to see if that country will provide funds for your event.

Trade associations can also be a source of funding. Too numerous to mention, there are trade associations for virtually every area of interest: architecture, pet sitters, children’s books, paint, technology companies, and agricultural products - the list goes on. There are also associations that help companies from one country in their endeavors to make inroads in another country. Such organizations often have funds available for trade show exhibiting in other countries.

Co-Host Your user group or corporate event is aimed at your customers and prospects, with the goal of solidifying your relationship and eventually resulting in ongoing sales. But don’t limit yourself. If you take a look all along the supply chain, you will find other vendors who could benefit from the chance to showcase their products and services to the same group of people. Any company in the supply chain – from material vendors or contract manufacturers to logistics suppliers or development partners might be a candidate.

Now, before you say “Wait a minute – why would I share all my prospects with other companies?” think about the multiplier effect you will get when two or three different companies promote your concept, giving out the same general message in different ways. Rather than giving up your customers, you are bringing them more value which will, in turn, make your company more valuable. Just be sure it is clear to attendees that your company is the one main sponsor of the event, and the other companies are there at your invitation.

Consider the opportunities for co-hosts to place their products, services or concepts within the framework of your event. And don’t forget that you have the opportunity to sell products, upgrades and add-ons during the event. Take this to the next level with joint promotions that showcase multiple products or services, to the benefit of all.

Conclusion Getting funds from other people is not a trivial exercise. It takes work, in the planning, packaging and promotion of the event to potential funders even before you do the planning, packaging and promotion of the event to actual attendees! But it is worth the effort. In going through this exercise, you will have a deeper understanding of some of the intangible benefits of your event, and more ideas for making the event a smashing success. Both your budget and your attendees will benefit.

Future articles will discuss how to go about planning, packaging and promoting your event to potential sources of funding.

Related Articles - Meeting, Planning, Event, Convention, Tradeshow, Conference,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
09/12/11 - 5:18:28 PM - kristi royse
Hello Joanne,

You are always 10 steps ahead of the rest of us. Thanks for the great tips and I will share with my clients too!!

All my best, Kristi

09/12/11 - 4:38:33 PM - David Shen
Hi Joanne,

I am always impressed by your talent in event planning and your organizational skills. Great article.

David

09/12/11 - 4:29:08 PM - Dick Hoffmann
Great article, Joanne! You've done a very thorough job of pulling in all of the likely sources for creating events that fund themselves. It's easy to focus on only a few of these things (or not think of external funding at all). I love your make-the-pie-bigger approach. That benefits everyone involved. This could easily be turned into a checklist for doing events right. No wonder we loved working with you.

Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
NANETTE VICTORIA

Nanette Victoria Spiritual Coach and Intuitive Guide (over 27 years experience) Spiritual Ministe...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
SANDY FISCHEL

Sandy Fischel is the marketing director at And Above All YOGA, a wholly owned division of The Fische...more
CHRISTOPHER EVANS

Christopher is based in the U.K. and is the author and founder of Critical Eye. ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2018, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license