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According to foreign media reports, Microsoft is male bully operation software market in the past, present and foreseeable future. But since Apple launched the ipad, Microsoft has nearly lost the tablet market. So below we on look at why Apple can surpass Microsoft, there are many reasons, but I will touch on four. 1. Lion's multi-touch gestures When the first announced the operating system of Mac OS X Lion last year, Apple claimed to have similar some of the features of iOS mobile operating system brought to this operating system. On June 6 at the Worldwide Developers Conference, Apple was vividly demonstrated a few multi-touch gestures, including "Pinch a small widening" (pinch-to-zoom) function, shaking switch (swiping) function, as well as Mac compatible application functionality. Because Microsoft has just prepared to develop some kind of functions like the tablet computer Windows 8, in this regard, Apple can be said to grab the opportunity, but it still needs improving on, such as convert flv for ipad this simple operation can not be finished, so I expect the launch of Windows 8.  2. Only use the digital means to sell the "lion" system In the Worldwide Developers Conference, Microsoft launched the most fiercely offensive to Apple, that is it announced the launch of the Mac OS X "Lion" flagship operating system. The operating system will be available for download to consumers through Apple's Mac App Store, rather than sell in retail stores by CD-ROM. More importantly, its price is only $ 29.99. Apple changed the way of sales of the operating system, Microsoft had to respond. 3. Mac App Store In Windows 8 operating system, Microsoft is likely to provide an application store, which can let users download directly from the operating system applications without having to purchase software retail stores. But Microsoft's problem is that it's too late to do so. Apple's Mac App Store has existed "Snow Leopard" operating system and will be integrated into Mac OS X "Lion" operating system. In the Worldwide Developers Conference, Apple claimed that in addition to existing features, it also plans to introduce the application for shopping (in-app purchasing) and notify the push (Push Notification) function.  4. The post-PC computer age Although no mention of the words about Microsoft or Windows, Apple has said publicly that it believes the technology industry has come out of the age-dependent PC computer. Apple has been particularly clear on this statement on June 6 at the Worldwide Developers Conference, it says it will no longer require users to connect their iPhone or iPad to a computer up to complete the update. In contrast, all updates will be done over the air, because Apple thinks that some users would like to use tablet PCs and smart phones, rather laptops or desktop computers. All this is obviously Microsoft do not want to hear, but also want to see. In my opinion, this way is not perfect, for if the users want to connect with other equipments, they have to use an ipad to computer transfer. From the above reasons, do you see what the essence of the problem is? In fact, everything has two sides and … is not an exception, it has both advantages and disadvantages, I believe that if Microsoft can solve the problems that apple exist, in that time, Microsoft can also surpass Apple.
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