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Beijing time on November 15, Amazon's first flat computer Kindle Fire was officially listed, in outside seems that Kindle--full world ranked first of eBook reading device, Amazon—the maximum of world online retail network, built-in Amazon Cloud service, after depth of flow media optimization, especially the Kindle only sells at 199 dollars, people all over the world that have found it cheaper. "It needs as an Apple brand" Apple iPad 2 was able to succeed in China, not because it is iPad 2, but because it is "Apple" iPad 2, the appeal of Apple's brand played a crucial role in the sales of the iPad 2.The Amazon clearly has no appeal in China, while the "Amazon" has been in China for years, but it is far from enough, Kindle fire want to sell most fire, Amazon's brand image needs to be set up. "Chinese content accumulation and localization" Kindle is an eBook reader, for the natural access to Amazon's eBook market let the product marketed in Europe and America, but for china that write Chinese, Amazon's eBook market resources can only be described as a tragedy--Chinese books is almost a blank. So the Kindle Fire if you want to succeed in China, a mass of resources of Chinese book purchases and localization work are essential.  The content examinationAssuming that Amazon eventually built up a huge amount of resources of Chinese book, then it has to face next challenge--strict content examination. The e-book itself is publication, whether it is local content or the introduction of foreign books online, you will need government red tape review. Although we do not think that Amazon can't this process, to sell sensitive content on the internet, the time and effort will spent enormous.  "Consumer awareness" After Amazon set up Chinese books resources and also made a good relationship with government, it will take up the next task, which train Chinese users’ consumption habits and want Chinese consumers to spend money on genuine book or a virtual eBook. For we all know that ipad only can support mov file and mp4, such as rip dvd to ipad for mac this simple operation can not finish. So if Kindle Fire can solve this problem, the number of the users will become more and more. In addition I need to mention is that the ipad and Kindle Fire can make 3d videos by using a 3d video converter. "Winning a scouring Pad, jing-Pad, QPad" When Kindle Fire was coming into being, people once exclaimed the ultimate shopping was coming, however, after the ultimate shopping came to China, the problem is coming. Amazon only found a generation plant (quanta), modelled on a flat design (PlayBook), joined a few applications (Kindle, playing Manager), which can do Tablet PC shopping, why others can't do? So Kindle Fire finally has face the challenge of scouring Pad, jing Pad and the latecomer QPad. "More cloud Service Center" A major feature of the Kindle Fire is back on the Amazon Web eco-system, built into Amazon's cloud services, such as the Silk is claimed to be the fastest browser, which is based on the Amazon Cloud. In China, however, Amazon's cloud services can only be a tragedy, want to use cloud services as a selling point, I am afraid that in addition to establishing more cloud Service Center, but also want China to improve network conditions. "To be able to play the game" Regardless of you recognized or not, currently in China one of most important of function is playing game for flat computer, and Kindle Fire clearly is cannot playing game, its configuration also is difficult to run high quality of game. Therefore Kindle Fire wants to as a paragraph flat computer sold out in China, it clearly also to carrying more of application only line, or as Amazon own by itself said, Kindle Fire just is a upgrade version Kindle ebook reading device.
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