Juniper Research believes that while the mobile industry is difficult to get rid of the overall adversely affected economic environment, but compared to other industries, the effects are much smaller. 1. Economic downturn could hit the intelligent Terminal sales Weak economic conditions may adversely affect the sales of smartphones and tablets, especially for devices which have no subsidy. Juniper Research believes that smart phones impact will be significantly lower than the Tablet, which almost has become an indispensible to the Terminal for consumer user. In addition, in those areas of high device penetration rates, such as Western Europe, its impact will be reduced. Most high-end Tablet market, its sales will be stagnation and even recession. 2. London Olympics will accelerate the development of mobile advertising and mobile gambling and starts the NFC deployments Juniper Research believes that during the 2012 London Olympic Games, by helping brands leverage location based advertising and marketing to drive sales, mobile advertising will get accelerated development. Also worthy of note is that sports events of the Olympic Games (including the 2012 European Football Championships) will also extend the mobile gambling market space, especially in the European continent market that is becoming ever more liberalized. Although the NFC failed to win the key driving forces of development in Asia mature markets, but believe the games such as Lloyds TSB and Samsung and Visa service provider offers a better opportunity for NFC solutions deployment, during the Olympic Games, we are likely to witness the proliferation of mass NFC deployment and application.
3. Big screen TVs If the past few years are any guide, consumers could purchase an LCD or 3D television for significantly less, as well. In just two years, the price of a 42” LCD TV has been cut in half and now sells for roughly $500. Recent reports indicate that the price of a 3D TV dropped more than 30% in 2011. According to one study, the number of households with an HDTV may now run as high as 60%, making market saturation of similar products a key driver of cheaper prices. Moreover, PCWorld recently reported that television manufactures are introducing new technology this year—think even thinner, lighter, more vivid TVs—in hopes of creating interest and demand for newer, more expensive televisions. Expect prices of current models to drop further as these new products are introduced and retailers respond by marking down existing inventory. Now, you can also watch 3D videos on your Tablet by using a 3d movie converter. According to Juniper, markets in North America and Western Europe are seeing a growth pattern similar to the Far East & China. Additionally, the report says that by 2016, 600 million people worldwide will be regular users of mobile coupons representing redemption values that will exceed $43 billion. Juniper said that mobile coupons have an advantage over paper coupons and represent a good strategy for brick and mortar retailers to stave off the encroachment of online retailers. However, Juniper's research did say the rise of mobile couponing will come only after an initial period of experimentation by issuers and users. 4. Mobile Commerce mobile coupons will help the market against the sluggish economic environment effect There is a clear indication, as the deteriorating global economic environment, consumers using coupons for discount shopping is becoming more and more popular. Juniper Research believe that tough financial environment will actually stimulate this tendency, as key driving forces for the development of the mobile coupon market, and the mass use of mobile commerce mobile coupons will also accelerate the development of the market.
5. 2012--4-core processor of the year If 2011 is the year of dual-core device, in 2012, the market will usher in a processor that carry on 4-core, high-end equipment. Asus is the first "ones" who have released Eee Pad products, carrying the 4-core processor NVIDIA Tegra 3 in November 2011. Qualcomm also has put 4 core chips to join its Snapdragon product line. 4 core processors brought performance gains while to extending battery life. Performance increase from the multitasking efficiency upgrade-processor can handle more threads at the same time, this ensures that the user can even smooth while playing games or taking pictures to appreciate music; but 4 core processors is relatively low in the kernel clock rate ,which can greatly saves battery power. These enhances many industries can benefit from: games which game developers can add more realistic effects, so as to provide users with specialized experience portable gaming machine; design which Web developers can add more Javascript and Flash in Web pages and applications. 6. Windows 8 Tablet will bring the dying back to life back for Nokia and upset the market pattern. Microsoft's next-generation operating system can support both Intel and ARM platforms, this means it can run on PC and mobile terminal. This will bring a tremendous end to application developer ecosystem--from smartphones, tablets, notebooks and desktop computers. Due to the new operating system will replace, which is not optimized for Tablet Windows 7 operating system, Microsoft is expected to have more market share in the Tablet market. Beside, Windows 8 Tablet has absolute advantage than Apple ipad, for Apple ipad has some shortcomings, such as it only can support mov and mp4 video formats, other common video formats can not be supported by it. If you want to play them on ipad, the best way is to use a dvd to ipad converter. What is more, Windows 8 Tablet can be compatible with any mobile devices, such as mp3, mac ,notebook and so on, it can help you to transfer video, audio, photo files or folders to computer or between different iPad withouting using an ipad to ipad transfer . At the same time, Nokia will plan put their existing product (Smartphone) and new products (most likely including tablets) turn to Microsoft platforms, giant of the Terminal market will eventually return, of course, this may take a few years.
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