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A benchmark is a standard by which one measures something. Using a benchmark, one can gauge progress or a lack thereof. Benchmarking something is intensely useful in the business world, where trends can change on a dime and a business can suddenly find itself in need of a new strategy. This can especially be useful for companies online, as their strategies for getting noticed and may sometimes require constant monitoring. A company can monitor an SEO benchmark to find out how well they are doing in terms of being seen online. SEO, or search engine optimization, is the practice of using several techniques to have ones website attain a higher search engine ranking. The higher a company ranks and the earlier a page they appear on, the more likely they are to be seen. Companies that appear on page two hundred are far less likely to have as much traffic as those that appear on page four of five. People can use an Seo benchmark to monitor their progress from month to month, or even week to week. The results can be tabulated and measured against the appropriate benchmark. After that, a strategy can be adjusted. Perhaps a company may find out that their efforts have worked so well that they do not need to direct as much time and money towards SEO as they believed. On the other hand they could decide that more is needed. Benchmarking can also be used to monitor ones competitors. Studying competing companies and organizations can help one to understand their promotional and marketing strategies, as well as how well SEO is working for them. By judging them against a benchmark, a company looking to gain a competitive edge may even be able to find a trick that another company is making work, and use it for themselves. By using a benchmark appropriate and carefully monitoring the results, any company can help themselves to gain more traction online. They can even save time and money in the end. If the results help them to come up with a better plan, they can raise their ranking and attract more customers.
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