|
China cabinet industry has entered the channel brand, take cities and seize territory expansion era. China cabinet industry has entered the channel brand, take cities and seize territory expansion era. Couple shop not as large enterprises, large companies can with strong capital strength, sound management system and professional personnel through dilemma, as a couple shop, want to breakthrough, needs to suit one's measures to local conditions, to find their own mode of operation of the entrance. Couple store want in ambry industry take longer and farther, can through the following two ways: One, establish their own brand Some couples shop at the local has a certain visibility, reputation and customer loyalty, but due to the big brands have entered, cause couple stores gradually lost its color, if this time through effective brand standardization operation, not only can save some of the loss of customers, but also to win more new customers, improve the market competition ability of oneself. Two, teamed up with big brands Make full use of the local market depth understanding of the advantages, combined with major brands in the local market development goals, to join or form of proxy, to develop the local market, the actual demand from consumers, with large brand of advanced management concepts and marketing knowledge, to provide consumers with high value-added products, so as to enhance its influence in the local. Mainly from several aspects: 1, adhere to the brand marketing The market competition to the final result is the era of brand. The current cabinets of competition between enterprises in brand awareness, product, service, innovation, promote the respect such as concept .Which brand operation is particularly important, rich brand elements, brand value and brand culture has become the important level of access to consumers. 2, Guarantee product quality, good service The brand cabinet's competitiveness is mainly embodied in the service, more and more consumers began to pay attention to the brand cabinet's reputation and the full range of services etc.; through the sale of products and a full range of services, and constantly in the minds of users establish a monument, winning hearts and minds, to establish a good reputation, these are the development of the long-term plans. 3, pay attention to the image of a terminal building Good terminal building is first step of sales success crucial, pay attention to the first visual experience, caused consumers into stores impulse, deliver the physical communication value, enhance the customer into the store, the establishment of consumer brand first good impression, through active terminal atmosphere, arouse terminal dynamic, do well the vivid terminal, drive marketing with "experience". 4, a sound management system To establish a sound management system, through the management of the effectiveness, the establishment of "appoint people on their merit" of the human resources management system, "the account is clear" financial management system, "the right to select list" marketing management system, "scientific" product management system, "the advantage is complementary" manufacturers cooperation system, "constantly charging" training system so as to make the management of the company constantly improve. Dunli was founded in 1996, and set up Dunli Group in 2007 which has more than 1,600 square meters plant floor space, 65 million dollars fixed assets and has around 1600 employees. Now Dunli Group has become a comprehensive manufacturing base which integrates DIY Furniture, Shower Caddies , kitchen Wares, and Bathroom Accessory.
Related Articles -
cabinet stores, transition, establish their own, teamed up,
|
