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Hiring a freelance writer to handle a copywriting job when you are trying to market a service, or product, is the best way to go. If there is a question about your writing capabilities, outsourcing that job can be a strategy that justifies the expense. It is a sensible Small Business Marketing strategy. The quality of copywriting can make the difference between a successful sale, or a bust. Remember, if you are wondering how to be effective in sales, an inadequate sales page can equal a sizeable conversion drop. Your future prospects are not familiar with you, or your product. Their first impression will be through this sales page. Successfully enticing new clients for future sales is probably the most difficult proposition for a seller. Marketing your product up front, or sales and lead generation, presents more of a challenge than in the end. If you are lacking the advertising know how, you would be remiss not to bring in someone with the necessary knowledge. The Difference of a Good Copywriter A conversion rate of point five to one percent brought about by a copywriter of medium skill may seem reasonable, but when you consider the possibility of a conversion rate that might exceed two percent, the choice becomes clear. This can add up to a profit difference of four hundred percent. While good grammar might seem more professional, it is not the primary goal of a sales letter. Yes, a poorly written sales letter may be off-putting, but academic superiority does not equal sales expertise superiority. Put simply, the skills for a good article are not the same skills needed for a good sales letter. Choose Your Copywriter with Care The difference between a passable copywriter and a stellar one may mean the difference between success and failure. There are eight basic rules to follow when choosing a copywriter to ensure you find the best one you can. • Examine their portfolio- A copywriter who is on the ball will be able to show you examples of their work that shows off their skill. Look over them carefully to assess capability for yourself. • Discuss the required fee- Often a quoted price does not consider the additional cost of revisions and changes, while other prices have accounted for this extra work. Establish exactly what is included in their quote. Do not forget to inquire about the possibility of a royalty fee. • Ask for references- Supplying references should be no problem for an experienced and qualified copywriter. • Ask about successes- Although a portfolio can offer a glimpse of ability, a history of successes says even more. • Ask about time needed to complete the job- Ask how conscientious they are about writing copy when adhering to a strict timeline. • A Small business copywriter should be considered- A copywriter with a smaller company may be able to give you, and your venture, the attention deserved, as opposed to one with an overwhelmingly large company. • Ask if they do the work themselves- If they are going to pass the job on to someone else, you might as well hire that other person yourself. • Ask if SEO writing is an option- The ability to multitask with writing suited for internet marketing, SEO compatible is a selling point for a copywriter. Effective sales can be made easier if you enlist the help of a quality freelance writer. The initial coast will be well worth it when it results in an increase in conversion, sales, and the acquisition of leads. In time, all of these points mean more profit. For more Small Business Marketing strategies... just click the link!
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