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Social Media by bill jhonson
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Social Media |
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Advertising
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If you are looking for a great way to promote your site across the web, social media is one of the best ways to reach a wide audience quickly. However, there are a few pitfalls to avoid if you want your social media efforts to be well received. To begin, it should be noted that any and all social media updates that you post need to be substantive and interesting to the casual user. For instance, a social media update on your projected earnings for the next fiscal quarter or broader industry analysis may very well be quite boring to the average user. New updates regarding products and services that are in development, however, are likely to be of interest to a far wider user base. Mentioning any ideas for new products and developments on your social media accounts is a great way to solicit feedback from the people who will be using these things, so make sure that you encourage any productive dialog that your followers initiate, and that you do your best to address individual queries or concerns as closely as possible. This makes the other users on your page feel valued, which can go a long way towards establishing brand loyalty. Additionally, make sure that you refrain from posting repetitive social media updates on the same subject. Posting about the same event or other item more than once or twice a week, at most, is irritating to the vast majority of your users, and will likely be considered a spammy waste of their time. Be sure to follow the basic rules of netiquette when you update your social media feed, as you need to convey the impression that the time and energy of your followers is indeed valuable to you. Keep these tips in mind, and you should be all set!
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