Being involved in the online marketing industry, I do extensive work on Google and use a wide variety of Google's free tools. Because I spend so much time looking at what people are searching for on today's search engines, I sometimes come across queries that surprise me. Sometimes I encounter queries that are plain silly and make me laugh, and sometimes I come across question-type queries that seriously make me question the sanity of our society. And every once in a while, I come across keyword phrases that simply shock me. |
One of the more shocking phrases I came across lately was 'lesbian gifts'. It appears that a decent number of people, 50,000 in the USA to be exact, are searching for this phrase each month. There are also websites fully dedicated to gay and lesbian gifts. This doesn't bother me though; what bothers me is that there are tens of thousands of people who think they need to get some kind of 'special' gift for someone close to them just because that person is a homosexual. Is it just me or does this not make any sense?
The truth is the art of gift giving has been completely lost. Gone are the days when giving a gift actually meant something. Instead our holidays have become full blown consumer events, with an emphasis on deep-discounts, last-minute deals and fancy wrapping papers. In the process of trying to score the best deal on this year's hot item, we have lost the sense of giving a gift that 'means' something, and will be of value to the person receiving the gift. I mean let's be honest, when's the last time you actually sat down and pondered how much value the recipient of your gift would derive from the gift you wanted to give?
With that said, there are a couple criteria we can follow to ensure we give high quality gifts. First, if you're going to get some kind of consumer item, make sure it's something they can use every day. My aunt and uncle, who I am not very close to, got me a leather wallet one year. Despite not being very excited about it, I quickly realized I was missing out by not having a wallet, and thought of them all the time when my new wallet came in handy. Don't worry if they are not super excited about it when they receive it; if it's something that will make their life easier they'll think of you for months of years to come.
If you're going the sentimental route, you better go big. Sentimental gifts are nice, but it's obvious when you haven't put that much effort into it. Further, giving a weak sentimental gift may make you seem cheap, as if you didn't want to spend money on the person or take time to make them something interesting. With that said, gifts/crafts that you make yourself can make for incredible gifts. Collages involving pictures of the two of you over the years, a nice photo frame featuring pictures of the two of you, etc., make for great gifts. Just don't give these types of gifts too early in the relationship, as it may seem like you're coming on too strong.
In conclusion, giving a good gift does not have to be difficult. Just remember: utility will win out over an expensive price tag, and sentimentality will win out over all else if done right!
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