Amazines Free Article Archive
www.amazines.com - Friday, February 15, 2019
Read about the most recent changes and happenings at Amazines.com
Log into your account or register as a new author. Start submitting your articles right now!
Search our database for articles.
Subscribe to receive articles emailed straight to your email account. You may choose multiple categories.
View our newest articles submitted by our authors.
View our most top rated articles rated by our visitors.
* Please note that this is NOT the ARTICLE manager
Add a new EZINE, or manage your EZINE submission.
Add fresh, free web content to your site such as newest articles, web tools, and quotes with a single piece of code!
Home What's New? Submit/Manage Articles Latest Posts Top Rated Article Search
Google
Subscriptions Manage Ezines
CATEGORIES
 Article Archive
 Advertising (133275)
 Advice (160791)
 Affiliate Programs (34733)
 Art and Culture (73655)
 Automotive (145587)
 Blogs (75015)
 Boating (9841)
 Books (17129)
 Buddhism (4122)
 Business (1328111)
 Business News (426298)
 Business Opportunities (366247)
 Camping (10951)
 Career (72754)
 Christianity (15838)
 Collecting (11636)
 Communication (115053)
 Computers (241956)
 Construction (38986)
 Consumer (49658)
 Cooking (17059)
 Copywriting (6567)
 Crafts (18210)
 Cuisine (7537)
 Current Affairs (20375)
 Dating (45771)
 EBooks (19684)
 E-Commerce (48191)
 Education (185156)
 Electronics (83433)
 Email (6389)
 Entertainment (159796)
 Environment (28932)
 Ezine (3038)
 Ezine Publishing (5443)
 Ezine Sites (1552)
 Family & Parenting (110891)
 Fashion & Cosmetics (196377)
 Female Entrepreneurs (11841)
 Feng Shui (130)
 Finance & Investment (310229)
 Fitness (105868)
 Food & Beverages (62831)
 Free Web Resources (7937)
 Gambling (30212)
 Gardening (25073)
 Government (10522)
 Health (629167)
 Hinduism (2203)
 Hobbies (44019)
 Home Business (91543)
 Home Improvement (251258)
 Home Repair (46108)
 Humor (4811)
 Import - Export (5447)
 Insurance (45098)
 Interior Design (29544)
 International Property (3485)
 Internet (190962)
 Internet Marketing (146291)
 Investment (22824)
 Islam (1168)
 Judaism (1357)
 Law (80453)
 Link Popularity (4592)
 Manufacturing (20824)
 Marketing (98736)
 MLM (14136)
 Motivation (18211)
 Music (26997)
 New to the Internet (9475)
 Non-Profit Organizations (4048)
 Online Shopping (129606)
 Organizing (7799)
 Party Ideas (11855)
 Pets (38083)
 Poetry (2234)
 Press Release (12668)
 Public Speaking (5620)
 Publishing (7522)
 Quotes (2407)
 Real Estate (126602)
 Recreation & Leisure (95232)
 Relationships (87441)
 Research (16155)
 Sales (80297)
 Science & Technology (110145)
 Search Engines (23445)
 Self Improvement (153074)
 Seniors (6223)
 Sexuality (35941)
 Small Business (49277)
 Software (82937)
 Spiritual (23461)
 Sports (116068)
 Tax (7658)
 Telecommuting (34076)
 Travel & Tourism (307041)
 UK Property Investment (3117)
 Video Games (13421)
 Web Traffic (11724)
 Website Design (56796)
 Website Promotion (36556)
 World News (1000+)
 Writing (35761)
Author Spotlight
HANVEY HUANG

I'm a Chief Operated Officer from KIMKOO Mattress machinery.The pen is mightier than the sword.so I ...more
ALFRED MEARS

Former English Teacher; Musician (20+ years); Freelance Writer ...more
KIMBERLY MCCLOSKEY

I provide off-site administrative and creative writing support to busy professionals. I have been a ...more
BRIAN WILSON

I am a qualified internet marketing professional and content writer with more than 10 years of exper...more
JULIANA FOLEY

I am a single mother of a beautiful little girl. I like ghost hunter wednesdays. I love Oreo's dippe...more


How Sports Sponsorships Increase Brand Awareness by Larry Lim






How Sports Sponsorships Increase Brand Awareness by
Article Posted: 07/23/2012
Article Views: 1131
Articles Written: 98
Word Count: 480
Article Votes: 0
AddThis Social Bookmark Button

How Sports Sponsorships Increase Brand Awareness


 
Sports,Marketing
Sports marketing refer to the use of sporting teams or events to promote a product or company. The idea is to associate a product or business with a sport. This association leads to increased brand awareness, which is another way of stating that more people recognize a company’s name or product. An example is putting a product name on the side of a race car. On a local level, it involves the purchase of a billboard at the local baseball or softball park. In both instances, the idea is to link the product and business with the sport. If you like the sport, you will like the product. It must be a good product. It sponsored the winning car.

One specialized use of sports marketing involves sports sponsorship. On a simple level, it is the local businessman who buys shirts for the youth soccer league. The shirts feature the name of the business. At the national level, it involves naming rights to a golf tournament or a college football bowl game. In either case the message is clear. Without this business, the sporting event would not happen.

So how do sports sponsorships increase brand awareness? Sports marketing agencies specialize in this area. These sports marketing companies place brands with sports. The idea is to cultivate a following among the sports fan that follow a particular sport. In successful sponsorships, the brand and the event become one and the same. For example, a college football game becomes the (insert business or product name) bowl game. The brand and the bowl game are one single event. Another example is a maker of golf clubs that provides those clubs to a professional golfer. The followers of that golfer became aware of the golf club maker so when they think of golf clubs, there is no other brand.

Brand awareness is based upon repetition. Put the brand name out in the public on a repeated basis for a long enough time, and you will see increased brand awareness. Sports marketing firms realize this, and capitalize on the fact that sports sponsorships provide that repetition and time. Sponsor a local minor league baseball team by becoming the official physicians. If a fan becomes sick, the right course of action is to see the team’s doctors. It works for any brand. The loyalty of the fans to the sports team or event transfers to the brand. Brand awareness simply increases due to the connection with the sport. People are loyal to their team or sport, and that loyalty transfers to the brand.

Sports sponsorship is a very simple idea. It involves a marketing technique that states if you like one item, you will like all items that go with the first item. Increasing brand awareness is a matter of hitching on to a popular sport and going along for the ride.

Related Articles - sports marketing, sports marketing hong kong, sports marketing japan, sports sponsorship, sports marketing companies, sports marketing firms,







Email this Article to a Friend!

Receive Articles like this one direct to your email box!
Subscribe for free today!

 Rate This Article  
Completely useless, should be removed from directory.
Minimal useful information.
Decent and informative.
Great article, very informative and helpful.
A 'Must Read'.

 

Do you Agree or Disagree? Have a Comment? POST IT!

 Reader Opinions 
Submit your comments and they will be posted here.
Make this comment or to the Author only:
Name:
Email:
*Your email will NOT be posted. This is for administrative purposes only.
Comments: *Your Comments WILL be posted to the AUTHOR ONLY if you select PRIVATE and to this PUBLIC PAGE if you select PUBLIC, so write accordingly.
 
Please enter the code in the image:



 Author Login 
LOGIN
Register for Author Account

 

Advertiser Login

 

ADVERTISE HERE NOW!
   Limited Time $60 Offer!
   90  Days-1.5 Million Views  

 

Great Paranormal Romance

World News


NAIMA ROCCA

Since Naima was a child, writing has been her passion. Influenced by her passion, she received both ...more
STEPHEN BYE

Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through The...more
LAURA JEEVES

At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
GENE MYERS

Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
SUSAN FRIESEN

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media...more
JAVIER VBOIX

For the time being just a newbie in the Insurance Industry but a quick learner, soon-to-be expert Ja...more
LARRY WHITTLER

Author of Wrestler/That Dog Hunts; Available at the Kindle Store ...more
STEVERT MCKENZIE

Stevert Mckenzie, Travel Enthusiast. ...more
MICHAEL BRESCIANI

Rev Bresciani is the author of two Christian books. One book is an important and concisely written b...more
GITESH TRIVEDI

Working as Technical Lead in Dbametrix Solutions. Have an experience of 12+ years in Oracle domain. ...more

HomeLinksAbout UsContact UsTerms of UsePrivacy PolicyFAQResources
Copyright © 2019, All rights reserved.
Some pages may contain portions of text relating to certain topics obtained from wikipedia.org under the GNU FDL license