|
Always update your site, archiving the posts and content that is old and out-dated. You will find that search engines respond much better to those sites that are showing activity in updating and archiving. Your site will begin to look more suitable for showing on search engine results pages. Find your competition. Browsing a competitor's website can not only give you ideas for how to improve your own, but it can also show you their shortfalls. Capitalize on these by bettering their issues on your own site. You can even use this as an advertisement technique, by reminding customers you have something the competitor does not. To increase the success of your Internet marketing idea, avoid the most common mistake of having a slow loading website. A fast load time is essential in maintaining the interest of your prospective customer. One way to help with the speed on your website, is to keep the size of your images under 100 KiloBytes. Make your URLs readable. No one is interested in clicking on a link that is described with a bunch of numbers. Take a few extra seconds to replace those numbers with descriptive words, and not only will your customers be more likely to click, but search engines will be more likely to link to it as well. Have versions of your web site in different languages. You will increase your market when you allow non-English speaking visitors to view and read your site and ads. You can set up your English site with links to your sites in other languages for people who can't read English. Use plenty of rich, descriptive words on your website. Adjectives are sexy, so use them often to pad your item descriptions. Think up your own adjectives and jargon, and surprise people with your clever interpretations. Make them want to revisit your site just to read what you have to say. Always check and double check your website for glitches. Things can change on the internet that will cause your carefully added graphics or links to suddenly become broken or messed up. You should check for these problems regularly before your potential customers can find them. You don't want them to think that your whole website is broken. Consider giving your loyal, large-purchase customers a discount as a thank you. Offer it on their birthday or on the anniversary of the opening of your company or website, and they'll feel special. This will keep them returning to purchase from your website as they'll never know what you might give them next! Play around with words like 'fast' and 'quick' in your advertising. Today, speed is everything, especially when dealing with products purchased online. Words like 'fast' and 'quick' set the mindset of your customers that they will receive their product or service in an efficient manner. But be careful and do not go overboard with these terms, as they can easily junk up your marketing and lower the perceived value of your brand. Looking for a way to increase your marketing on the internet? Many people own more than just one website, and they spend a lot of time and energy to increase the measurement aspects of all the sites. You should be including links to your other sites on every website. Let your readers discover easily what else you are all about. Offer your customers free products or special bonuses for referring others to your website. People are more likely to trust a business which their friends or co-workers recommend, and the increased sales will more than compensate for the cost of the free products. Word of mouth referrals are still important even in the age of search engines, and they can be the deciding factor when choosing between two competing products. There is no sure way to bring in every single consumer and force them to purchase what you are offering, but you can at least reach as many as possible and give them a reason to come back. Through time this will build a loyal customer base and they may also help bring in more customers. This is the core concept of internet marketing and the result is success. Success Is Yours! Debbie Nolan http://earnfastonlineincome.com http://debbienolan.com Facebook: https://www.facebook.com/pages/Debbie-Nolan/287879731265426 Twitter: https://twitter.com/debbie_nolan
Related Articles -
internet online marketing, internet web marketing, internet marketing advice, effective internet marketing, internet marketing for online business, in,
| 
