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Brochures are an integral part of any advertising effort, and they can be very effective when used in the right way. Many businesses fail to use brochures to their full potential, however, because they do not know how best to design their brochures. Securing brochure printing services is the last step in the process of creating brochures, and the steps that come before are every bit as important. No matter what it is that you wish to create for your company’s advertising, whether it be postcard printing, brochure printing or letterhead printing, you first need to have a suitable design to be printed, and this is where many businesses struggle. Before you start designing your brochure, you need to be very clear about the size of the final product. If you are going to print a brochure of a certain size, you must tailor your design to that particular size. Otherwise, the printer who prints your brochures will either have to stretch or shrink your design to fit on the brochures, and this can distort your design, making it unsightly and causing it to look unprofessional. Related to the above point is the resolution at which you have to design your brochure. Resolution determines the sharpness of your brochure, and if you create your design at too low a resolution, the result will be blurry or ‘soft’. If you have ever attempted to expand a low quality image, you will have seen firsthand the effect of designing a brochure at a resolution that is too low. How high the resolution you need to create your brochure in will depend on the final size of your brochure – the bigger the brochure, the higher the resolution has to be. One of the quirks of printing that people seldom make allowance for is known as ‘print bleed’, where the printing machines sometimes cut a larger brochure than the original design allowed for. In the case of colored brochures, this creates a portion of white space around the edges of the brochure, which can look very unsightly indeed. To allow for this, it is recommended that you create a design that extends a little beyond the actual borders of the brochure, to allow for possible print bleed. You will also have to select the type of paper and finish for your brochure. The type of paper will affect the feel of the finished product, and you can make your brochure have a more premium feel or one that is more warm and welcoming. You will also have to choose between a matte and glossy finish. Typically, glossy finishes are recommended for brochures that use a lot of dark ink, as the gloss prevents fingerprint marks getting on your brochures. Finally, once you have a design that you are satisfied with, you can proceed to print your brochures. There are many companies that provide brochure printing services, but you should always do your research and find out which have the best reviews and testimonials from satisfied customers, as this will ensure that the finished product will be what you expect. For convenience, many businesses choose companies that also provide other printing services, such as postcard printing services, as you will undoubtedly have other printing needs over time, and providing a printing company with repeat business sometimes means that you get a discount on subsequent orders. Resource Box: Brochure Printing and Postcard Printing both require precision and an expert finish to give them that professional touch to attract new customers, and BlockbusterPrint.com is the best printing company to give you exactly what you are looking for!
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