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SEO is the abbreviation for Search Engine Optimization. To understand the whole term we need to understand what the Search Engines are. These are nothing different than websites which are made for the sole purpose of filtering required websites from the huge list, on the basis of keywords. There are many of them available online today and some of them have really become synonym of internet in fact. Such as Google, Yahoo, Bing, etc. Each of these applications follows some specific criteria to filter and list the required websites in their lists. They look for certain qualities and essential parameters in the websites for its inclusion in respective category or list. It is therefore the job of webmasters to learn about these criteria and parameters and incorporate/integrate them in their website so that these programs can catch it and list it when searched for. This technique is called optimization. There are two different strategies of optimization in practice today: acceptable and objectionable. The former one is the honest and recommended way of optimizing websites while the latter one resorts to ill means of making it popular. They both have their own consequences the acceptable strategies earn benefits to the website, while objectionable strategies, if caught, might get the website penalized by search engines. This penalty can be anything from low ranking to absolute removal from the list. Therefore it is recommended that only acceptable strategy be adopted always for better results. The optimization process has two branches – on-page and off-page. On-page is about working on website itself and improving it so that SE bots can include it in list. It includes meta tags, site map, outward links, internal links, quality of contents, image names, page names, anchors and the domain name too. How often a user visits your website and how long it stays on your website is also a parameter that affects its ranking on some of the engines. Therefore the look and feel of the website should be attractive and useful for the visitors. The off-page process is about improving your websites rank by generating multiple back links from other high PR but relevant websites. This is achieved by the process of article submission, PR submission, directory submission, blog post, social networking such as Facebook, twitter, submitting site map, etc. The important factor in both the optimization processes is quality of content. Content is King – is still the main success mantra in SEO industry. The content on your website and on other websites should be original, error-free and attractive. The titles should be inviting and encouraging so that users go through the whole text. The text should be drafted so that it prompts readers to click on the links of your website. The content on the website should be able to prompt users to buy your products or services. SO this is how this entire SEO cycle works. There is no alternate solution to this process. One needs to hire experienced professional to protect their website from penalty and get positive results. Arun Dev is a senior content writer in an seo company. He has written numerous articles on seo. For more information about seoindiaseo please visit Seo India and Seo Company India.
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