|
SEO is an acronym for Search Engine Optimization. When you enter a query into a search engine, a list of results will be returned that contain that query term. Websites that are at the top of the results list usually are visited first, since those are perceived to be most relevant to the query. Some websites rank better than others because of SEO, which is a powerful marketing technique. This technique helps search engines find and rank your site higher than the other websites in response to a search query. The result is that SEO will help websites with higher ranking get more traffic from search engines. Search engines are text-driven, which means that they crawl the Web, looking at particular site items, in particular text, to get an idea of what the site is about. This task is performed by using software called a crawler, spider, or Googlebot. These software programs follow links from one page to another and index everything that they find. It is impossible for the crawler to visit each site every day. Sometimes, they may not visit a site for a month or more. Spiders/crawlers do not see images, flash movies, javascript, frames, password-protected pages, or directories. In order to check to see what a crawler sees on your site, you can use a spider simulator to see if those features are viewable by the spider. If they are not viewable, they will not be indexed and not visible in search engine queries. Once a page has been crawled, the content is indexed. The index page is stored in a database, where it can be retrieved later. The process of indexing involves identifying words and expressions that best describe the page, then assigning the page to particular keywords. You should optimize your site so that it is indexed correctly and you will receive higher rankings within the search results. When someone types in a query on a search engine, the engine processes it. This means that it compares the search string in the search request with the indexed pages in the database. The search engine then starts calculating the relevancy of each of the pages in its index with the search string. Various algorithms are used to calculate relevancy. Each algorithm has different relative weights for common factors, such as keyword density, links, or metatags. This is the reason that search engines give different search result pages for the same search string. All major search engines change their algorithms periodically, so you will need to adapt your pages to the latest changes. Once a site has been processed, the last step is retrieving the results. This is simply displaying the results in the browser, which is what the end-user sees after they enter a query into a search engine. Are you looking for more information on search engine optimization? Visit http://www.neutimes.com/ today!
Related Articles -
search, engine, optimization,
|
