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The advent of smart phones and tablets has a large role to play in the rise of mobile users using internet on the go. Some of the prominent studies indicate that the absence of mobile sites cause a negative browsing experience to many mobile users as the regular sites are poorly navigable and take ages to download on the mobile handsets. Smart phones, tablets and I –pads provide internet access and using other online applications. Online surveys indicate that one third of the mobile users browse internet on their phones. The increasing use of mobile internet calls for the creation of mobile sites optimized for various mobile platforms. Mobile sites attract a large number of mobile users who are always looking for the best discounts and deals on various products and services. Small and large businesses lacking mobile sites may be losing heavily on their local searches. Mobile sites earn higher search engine rankings as compared to non –optimized sites. Browsing the internet over mobile phones is comparatively easier as mobile sites are informative and offer the most relevant content and business contact information. The success of mobile websites can be analyzed by the help of various online tools and reporting systems available. Optimizing a regular website for mobile devices require eliminating some features of the regular site and adding new features that best suit the mobile browsing experience. While optimizing a mobile version of your regular website, the content, size and navigation are the critical elements that have to be considered the most. Try to add the most relevant and precise business and contact information that can be downloaded faster as the, mobile internet usage is always billed on the data usage instead of flat rates. The size of the website should be optimized according to various mobile platforms with clearly readable font size. There should be minimum usage of graphics and heavy images that take a lot of time download, contributing to a negative user experience. The navigation should be easy with add on features like click to call or buy or email options so that the purchase order can be easily placed. These add on features may lead directly to the payment gateways so as to ensure maximum visitors converting to buyers. Mobile users are more likely to call for purchase as compared to desktop or laptop users. The data generated by Google analytics keeps you informed about the type of devices used by the clientele to access your website. This data is important in developing and testing the mobile site design. The navigation links on the mobile sites may lead to the main web pages on the regular website for detailed information about the product and services. Finally the mobile sites should be checked and tested at regular intervals to eliminate any discrepancy and to ensure that the mobile versions are being presented correctly on mobile devices. Mobile sites optimized to various mobile platforms are necessary for generating greater business leads, as an ever-increasing number of mobile user access internets through their phones. While optimizing a mobile site, the content, navigation, size and useful add on features should be considered for a fruitful mobile user experience.
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