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In this article, we explore how your website can be turbo charged to perform immensely better at generating enquiries and sales for your business, using what I call the three website multipliers. In effect, using the three website Multipliers has the same effect on your business as a turbo engine in a car, it gives your business a real boost and skyrockets the number of enquiries, leads and sails that your website generate for your business. To grow your business successfully and quickly, you must ensure that your website uses all three multipliers simultaneously. I advise that you constantly review the success of these multipliers and make small adjustments where needed. Over time, you’ll be amazed at the results you’ll start to see, taking your website from a passive marketing medium to a highly profitable one. It’s a sad fact that most web designing companies are either ignorant of, or, even worse, doesn’t even recognise that these three website multipliers need to work in unison to produce outstanding results. This article gives you a great competitive advantage because you are leaving an open goal for you. Each website multiplier is a fundamental part of the matrix that determines how effective your website will be at building rapport and credibility with prospective clients and guiding them through your sales pipeline process. Website Multiplier 1 – Differentiated Branding & Design Just like when you meet someone for the first time at a party or networking event, first impressions count and the same is equally true for your business’s website. If your website is to win you new business it needs to go much beyond simply looking “Nice”. It needs to be visually stunning, establish your credibility and effectively communicate your unique brand proposition – fundamentally why should someone buy from you – and only you. A well branded website will visually manifest your Unique Selling Proposition through images, slogans and interface design. A well branded website should be able to influence your customers on a conscious and subconscious level that you are the company that they would like to do business with. Stay away from template websites, word press themes and lack lustre designs – these will do nothing to differentiate your brand and win new business for you. Website Multiplier 2 – Content That Builds Rapport, Influences & Sells A stunningly designed website by itself is not going to let your business realise its full potential on the Internet, if the content has not been created with your customer and sales pipeline in mind. Your website content needs to build rapport, connect with your website visitors, educate them and persuade them to do business with you. The vast majority of business websites – in all likelihood yours too - never achieve their full potential because the text was not written with the customer in mind and thus doesn’t answer the fundamental question – what can you do for me and how can you do it better than anybody else? Effective written communication on the web and online success go hand in hand and once you’ve convinced a prospective client, the website content needs to clearly instruct them to take action. Website Multiplier 3 – Focussed Marketing That Channels Prospects Through Your Sales Funnel A website without a marketing plan is like creating an advert without buying TV airtime, it will be redundant! Once your website has been built, you need to implement a cohesive and focussed marketing plan that sends targeted traffic to your website, which can be converted into enquiries or sales. Your marketing activities need to harness a basket of different strategies that will effectively segment your market and target these with a bespoke message that induces them to visit your website. You should be embracing a combination of search engine optimisation, email marketing, social media marketing, press release distribution, video marketing, face to face networking and product sampling to rapidly accelerate your business success. Your website will in effect act as a sales funnel, establishing rapport, building credibility, educating the customer of your business worth and finally motivating them to make a purchase from you or at the very least, establish contact so that you can close the sale in person. Rahul Katrak is an entrepreneur and small business marketing guru, with over 10 years experience in branding, design, web development, PR at his London Marketing Agency. His Web Design Company has helped many businesses stand out in a crowded marketplace. For more information on driving your business to success and our Web Designing Companies visit our website.
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