While many of industries seem to fall into this “copy cat” cycle of advertising, the automotive industry is one of the worst. When a company sees one technique working for another – they tend to copy them. This can apply to everything from commercials to print ads to promotions. While being successful is typically the name of the game, why risk being viewed as the company who “stole” someone else’s idea for their own personal gain? You’ll not only benefit from unique advertising strategies, but you’ll get the attention of the consumer in a positive way, as well. |
The Experience is Key
There’s a good chance that if a consumer is out car shopping, they’re going to go to a number of different dealerships regardless of what their television commercial is like. This means that their experience INSIDE is even more important than the image they draw up of your company on the outside. When looking for unique automotive advertising ideas – don’t focus so much on the radio or the television. What you need to concentrate on is their experience INSIDE. Is your signage engaging and informative? Are the televisions displaying relevant information as opposed to boring programming and competitive advertisements? Create an experience with the media INSIDE of your dealership first.
Digitalization Speaks Volumes
Picture this: you’re shopping for a vehicle and you’re deciding between two dealerships. They both have competitive prices, but there’s one big difference. One features old, outdated signage and judging by the commercials playing in the waiting room for the dealership down the street – you can tell they don’t pay attention to details. The other offers digital signage throughout, customized programming on the waiting room televisions, and an intriguing “text to win” campaign. Who are you more willing to trust to work with in the future? Automotive advertising ideas often focus on a “future first” strategy, and innovation is often at the forefront.
Think Like a Consumer
Sometimes it can be hard to change our ways, but coming up with good automotive advertising ideas may mean that you have to think outside the box for once. It’s something that all good business owners should do, so don’t be afraid to try. By putting yourself in the shoes of the consumer and focusing in on your target demographics’ wants, needs, and interests – you can create a more customized approach to your marketing which will reward you with an increase in sales!
With over 75 years of combined experience in the auto industry, the Automotive Broadcasting Network can help you Automotive Advertising Ideas and think outside of the box when it comes to creative marketing solutions for your dealership. To learn more about their extensive line of services, visit their website at http://www.abnetwork.com.
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