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In a previous post I used a metaphor about dating to discuss exactly how a company or online marketer could date their customers and leads to develop a mutually advantageous relationship that can easily last for a life-time. It laid a foundation for a conversation about attraction marketing strategies, which will be the major focus of this post. Before you begin having an anxiety attack due to the fact that you sense you're about to learn some nuclear-physics type of principle, attraction marketing is not in any way a fancy, abstruse concept. It's rather straightforward in fact-- although it's by no means obvious! What it suggests is to develop an irresistible attraction to your leads and customers by being important to them because of your know-how. It means offering this expertise first and fore-most and never ever having to actually pitch your services or products since the customer sees the value that you have to offer and they buy into it on their own. You deliver this value in the entirety of your dating period and beyond-- from the first time they click through to your internet site, or accept to go on that first date with you by opting-in to your list. To the point where they begin to develop trust and are ready to purchase from you to the moment where they are now ready to marry you and carry out the relationship for life. It implies understanding that in today's world filled with junk information and clutter, creating value is a competitive edge. That is engaging in attraction marketing strategies in a nutshell. The dating and attraction techniques work. They can without a doubt transform complete strangers into buddies and pals into lifetime customers. However, as we saw in that earlier post, one question was left unanswered: Exactly how do your prospects click through to your web site in the first place?-- how do you get them to see your landing page and accept to opt-in and go on a date with you where they can get even more value from you? There isn't really a solitary answer to these questions, of course; however one trustworthy and efficient solution would certainly be article marketing. This is a kind of content marketing in which you compose short articles related to your market and business. These articles are then distributed for publication in assorted e-zines and online article directory sites. attraction marketing strategies Article marketing is not promoting or a press release. It's genuine, fascinating content that delivers educational or entertainment value, enabling you to produce the sort of interest that get individuals to wish to know even more about you and your company. In these articles you can easily have links to your landing web page (s) where your reader can easily click through. So, article marketing and attraction marketing complement each other. They are not push marketing, rather they are a pull method - an approach that enables people to discover you and start to fall in love with you and exactly what you have to say, instead of you crashing their party! When done right-- in a way that creates attraction-- there are many perks to be derived from article marketing as a technique to drive traffic to your web pages. Here are a few of them: Low-cost, if not free, way to scale: Many of the directory sites and e-zines are free to utilize; and even for those that charge some fee to distribute your content, the expense is surprisingly minimal. This implies that you can easily scale your company at extremely low costs. Pre-sell and authority: Because you'll be offering relevant and valuable information to your readers, they will be arriving at your web pages already pre-sold at the action you prefer them to take once they get there. However, that's not the only benefit with this. By writing a couple of essential pieces of literature in your industry, it will position you as an expert and voice of authority in your field-- an attractive voice to be trusted. Optimal signal to noise ratio: The signal to noise ratio is an idea in engineering and science which has fascinating implications in marketing, too. It is a measure that compares the level of a wanted signal to the level of background noise or, in marketing terms, a measure of the relationship between the stuff you want to hear and the stuff you don't. A whisper in a peaceful room is all you require while, on the other hand, it's pretty much impossible to have a talk (at any volume) in a nightclub! While Twitter, for example, is prominent, it has a bad ratio, with click-through rates on tweets getting closer and closer to zero everyday. Article marketing can allow you a much quieter space to tell your tale in long form and in your own words in a way that gets the signal through, resulting in high click-throughs to your website. Searchable: One more terrific perk with this method of marketing is that these articles are indexed in the search engines and could easily rank highly for certain keyword phrases. I don't know about you, but I 'd rather approach a woman who has actually already eyed me one or two times, instead of one who hasn't shown any indications whatsoever of being interested in anything about me-- it tells me that I have a much higher chance of getting her telephone number and going on a date with her! As a result, this can be a really good source of hot traffic to your posts. Works for New Leads and List Members: Finally, the material you produce can be extremely effective not just for generating new leads as they go to your landing page (s), but it could also be utilized to refer pre-existing members of your list too. Talk about killing two birds with one stone! attraction marketing strategies Well, there's attraction marketing strategies 101 for you! It's time to go get some dates now. Remember: constantly stay appealing by being important and the sales ought to be inescapable.
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