ROAD2MBA.COM NEWS NETWORK: MYRA School of Business, Mysore, with its goal set at joining theleague of top B schools, such as ISB and IIMs ABCL, offers bestinfrastructural facilities, international caliber faculty, globalcurriculum, and industry connections for learning and placement.The B School, which offers AICTE approved PGDM programme, is poisedto admit its first batch of 180 students in July 2012. Theadmissions process for the inaugural batch is currently on. To know more about the admissions process at MYRA School ofBusiness and to get insights into the unique DNA of this new Bschool Road2mba.com recently spoke to Dr. Rajiv Sinha, Dean, MYRASchool of Business. Dr. |
Sinha is Professor of Marketing and theLonnie Ostrom Chair in Business at the W.P. Carey School ofBusiness, Arizona State University, USA. In this interview Dr. Sinha talks about the key differentiatorsthat make MYRA School of Business a strong contender for the topleague of B schools in India and also shares his insights on Indianmanagement education vis a vis global management education and thequalities that MBA aspirants should focus on to make themselvesacceptable to global organisations.
Dr. Rajiv Sinha has previously taught at NorthwesternUniversity"s Kellogg Graduate School of Management and hasalso been a Visiting Professor at various universities across theglobe. In 2007, he received the inaugural W. P.
Carey OutstandingMBA Teacher Award. The ‘Business Week" rankings of themajor business schools has listed him as the "Most PopularProfessor" in the MBA program at Arizona State University. He holds a B.A. (Honors) and M.A. in Economics from University ofDelhi, and a PhD in Business Administration from The PennsylvaniaState University, USA.
Excerpts from the interview: Q. You have an outstanding record as a teacher par excellence withmemorable stints at top global B schools. What major differences doyou see in global versus Indian management education system? A. In terms of teaching and general pedagogy, I do not perceivemajor differences between the premier business schools in India andequivalent schools overseas. In both cases, MBA students areexposed to teachers with excellent credentials.
However, this iscertainly not the case with the majority of business schools inIndia where teachers often lack doctoral degrees and internationalexposure, both of which are necessary to advance managementeducation in India. In fact, even faculty in the premier businessschools in India rarely publish in the top peer reviewed managementjournals. Q. Every year in India numerous B schools are set up.
What keydifferentiators does Myra B school has when compared to the otherrecently established private B schools? A. Our faculty and governing board are clear differentiators.Virtually all our faculty have doctoral degrees from majorinternational institutions and have teaching and researchcredentials that are comparable to the very best business schoolsin India and abroad. Only a limited group of schools such as ISBand the top IIMs have comparable staff. In addition, unlike otherbusiness schools we follow an innovative pedagogy based on learningby immersion where students take only one course at a time duringany given three week period.
Q. As the Founding Dean of Myra Business School what key challengesdid you face in establishing a solid platform for the institute'sgrowth? A. I was fortunate in having the support of MYRA"s foundersfrom the very beginning. The Chairperson of MYRA Dr.
Shalini Urshad already established an international institution prior tosetting up MYRA and her experience and vision was invaluable inestablishing the institute. Our primary focus was to establishfaculty with outstanding teaching and research credentials andbuild strong and binding ties with major firms who would provideour students with internship and employment opportunities. We wereable to do this by means of an innovative curriculum that allowsfaculty from international schools to visit MYRA on a regularbasis. Q.
What are the various programmes on offer at Myra BusinessSchool? What are the key highlights of the curriculum design of thevarious programmes? A. The traditional business school pedagogy is built around theprinciple that a corporation"s raison d"etre ismaximizing profits and shareholder value. This image of thecorporation, developed and sustained over decades of industrial andstock market growth, has been called into question by theprecipitous decline in economic and social capital in recent years. While this has led to a spirited debate about re-formulatingbusiness education based on new principles of management, webelieve that the answers lie not in new-fangled ideas but in theincorporation of those fundamental and time honoured tenets thathave been the guiding force behind some of the most respected andenduring corporations in the world. An explicit focus on the so called triple bottom line, wherecorporate outcomes are defined and measured through financial,social and environmental performance, is the defining feature ofthe MYRA curriculum.
In order to train future managers to imbibe these values, we havecreated courses and practicums that are infused with the triplebottom line principles outlined above. Guiding us in this is ourbelief that while these principles can and must be learned in aclassroom, it is even more important that they be experiencedoutside its boundaries. Accordingly, in addition to the core classes in accounting,economics, finance, information systems, marketing, operations andmanagement, our students take elective courses in sustainability,rural development, ecology, biodiversity, natural resourceeconomics and new product development among others. Of even greater significance, our extensive practicum, designed andimplemented by scholars from some of the leading universitiesaround the globe, requires students to develop and physicallyprototype new products and services that are designed with thetriple bottom line principles in mind. Specifically, these products: (a) solve the needs of people indeveloping countries (b) identify and help local entrepreneurs tocreate and implement profitable business ventures based on theseproducts and (c) do so in an environmentally sustainable manner.Based on extensive knowledge of these practices, we provide ourstudents with a fulfilling experience that is both distinctive inits offering and one that is extremely valuable to recruiters asthey set about creating enduring organizations that embrace andembody the spirit of these triple bottom line principles.
Q. What is the selection process for the flagship PGDM programme atMyra Business School? A. Our Full Time Post Graduate Diploma in Management is a two-yearprogramme. This PGDM programme is an AICTE approved programme.
Weadmit students based on their undergraduate record, their CAT/XAT/G MA MA T/GRE scores, essays and personal interviews. Q. What qualities are you looking for in the students who will joinyour institute? A. We are particularly interested in students who care about thesocietal impact of their actions and embody the 3LB spirit ofmanagement outlined above.
In my own experience, many students in India find it difficult tolook beyond maximizing their income and earnings potential. Whilethe latter is important, it should not be the sole reason for doingan MBA. Managers have the opportunity to use their knowledge andresources to make a difference to the world around them and it istime that aspiring MBA students and future managers embrace theseideals. Q. What is the fees and number of seats at Myra? What steps are youplanning to take to ensure good return on investment for the MBAstudents of Myra? A.
MYRA charges tuition fees of Rs 5 lakh per year. We have workedwith major corporations in a variety of sectors to createinternship and future employment opportunities for our students.These corporations are quick to realize and acknowledge our majorvalue proposition i.e., outstanding faculty from world classinstitutions providing state of the art knowledge based on theirresearch and consulting credentials. They realize the value of well-trained managers and understand thatlearning is a prerequisite for earning and accordingly are willingto interview our students for internship opportunities next year.These internships will then create the employment opportunities inthe following year based on the performance of the students whileworking as interns. We are very confident that our students can compete effectivelybased on their exposure to such outstanding faculty.
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