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Larissa Choma has been working with business clients who want to attract more online customers, which will translate into more sales. The challenge arises when experienced business people rely on old methods in the Internet Age. According to Larissa Choma the Internet grows at an exponential rate each business year. Anyone who believes that potential customers will happen across the right website is living in the 1990s. Web technology advances at the speed of light, and the website manager must embrace every possible advantage to win new customers. Website Stats Unlike traditional advertising, a website can be analyzed to determine why customers are visiting. Larissa Choma informs that its possible to find many online tools to do this. While present, each move the visitor makes can be tracked to determine which pages on the site are retaining attention. The points at which the visitors leave can be diagnosed. This type of information does not have to be overwhelming. Consistent analysis allows the website manager to make adjustments that will yield significant rewards. Google Analytics – This helpful diagnostic program will reveal the keywords that are used to find the site. A handful of unique visitors can be transformed into dozens of new visitors each business week. Organic searches – Analysis of the keywords used to find the site will allow the meta tags, page copy and page tag to be modified with purpose. Use of the common keywords will increase the ranking position on the search results. Proper keywords – Internet surfers have an idea of how to find certain types of websites. Competitors are using similar keywords, so their sites will offer insight. Changes to the keywords on the site will draw more people who think along the same lines to the website homepage. SEO Improvements At the time the website is created, the keywords should be selected. This strategy prevents rework that is more difficult to perform. Larissa Choma dwells on the importance of including keywords in every page on the site. Meta tags, page titles and written text on each page must contain the most used keywords. Site navigation is important because visitors need enough time to make a purchasing decision. Interesting content is the best way to draw visitors back to the site. The website should be submitted to the directories and be shared on Social Networking sites. Sharing on Social Networking websites has gained importance over the past few years informs Larissa Choma as the social networks form a crucial platform for exchange of information among cyber space users. A linking campaign is the most effective effort for making the search engine optimization techniques work for the site. Discussions with a website designer must include the ways in which these techniques will be implemented. Driving traffic to the website is essential for success in Cyberspace. Once you have a ranking on search engines traffic is bound to come to the various pages which can be converted into possible business once you put forward the right sales pitch and interest the customer with whatever you have. To know more about Larissa Choma and to avail her services feel to contact her at - http://www.articlesnatch.com/Article/Larissa-Choma-shows-how-to-make-a-website-work-for-your-business/4363535#.UOa5iPrNy7Y Article Source - http://goarticles.com/article/Larissa-Choma-Shows-How-to-Make-a-Website-Work-for-Your-Business/7282056/
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