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The Authors of Era by Henry Brown
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The Authors of Era |
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Advertising,Business,Entertainment
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Our digital Era is greatly influenced by media giants which are being considered as its authors and I think that there is a root of truth in these words. Our meals, clothes and even our professions are dictated by the dashingly developing environment. What are the modern occupations? Managers, software developers, designers, creative directors and the others, no matter how useful they are, seem to be the products of fashion which we can not live without. International advertising giants are involved into the process of the around world creation and they really succeed in it. Just look at what do we wear and what do we eat: everything or most is labeled. We all prefer professionally promoted and well-known brands which, as it seems, we can trust to. Hardly even one product can be sold without telling people about it. I think, it is obvious that the way of “selling by the name” is affordable to those brands which have passed long and thorny path to their domination and can promote their products just with the help of the own names. I think that it is time to name, for example, Apple, Mercedes, Lamborghini, Chanel, Coca Cola, isn't it? Combination of the production quality and media efforts is like an elixir of Life to the already named and many other multiple sized companies. All of us who are alive are consumers. Our brains are influenced by the multiple ways of goods promotion. They are virus marketing, social marketing, TV commercials, magazines, importunate distributors, etc. Recently I have found out an interesting dispute concerning the supply and demand, namely who creates who in this chain. Consumers stand for the leadership of demand but some marketing specialists state that the buyers could hardly wish, let us say, portable laptops or glowing at night lipstick till they were not offered through promotion. And which side do you take? Talking about the media companies as the creators of our time, I can't help without mentioning the fact that they generate great ideas and cooperate with highly qualified teams which make advertising campaigns so influential and remarkable. But at the same time the brand world is overloaded with offers that's why it is hard to differentiate something really good and easy to be caught into the fraud. Staying in pursuit for a brand, consumer makes the perfect conditions for the designers of fashion. And, being honest, almost everything around us is a product of fashion; mobile telephones, clothes and even meals (have you mentioned that periodically it is modern to become a vegetarian or, on the contrary, eat special meat). And the only way to make people consume is to promote. That's why the circle of marketing and consuming is a solid structure ruled by the media era creators.
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