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The unstoppable algorithm updates by Google (most prominently, Panda and Penguin) made the SEO industry understand the repercussions of taking shortcuts and focusing on quantity more than quality. These updates were a wake-up call for the search engine optimisers across the world about the true value of investing in content marketing and other inbound channels. The changes introduced in 2012 have laid the foundation that refined the art of content marketing and creating high-quality content which would be worth sharing. Google has made it clear that the brands that are creating superior quality content would be recognised and rewarded for it. This means that 2013 will be the year of content marketing, and would be a great source for attracting high-quality links to your website. If you haven’t joined the content marketing bandwagon yet, in 2013 your search engine optimisation strategy should give greater priority to churning out high quality content which people would like to link with. Besides creating unique and informative articles, press releases, and blogs, videos and infographics are great tools for user engagement. Before generating content, it is important to have a keyword-driven content plan in place. Use the keywords to create articles, videos, or blog posts that people would want to read and share. However, with the benefits of content marketing so obviously showing to the industry people, it is likely to lead to spamming. And, with Google’s web spam team being hyperactive in the last couple of years, it is possible that your content marketing strategy may backfire for you, and bring penalties and ranking debacles. Thus, to ensure that your strategy works in tandem with Google’s quality expectations, you must keep the following points in mind - 1.Integrate Google Authorship program - Google has been quite vocal about its authorship plans. While most people see it as an attempt by the search engine giant to popularise its under-performing social network, Google+, one cannot deny the immense benefits you can achieve for your marketing campaign by having a strong author rank in place. 2.Integrate SEO strategies so that your content can be found - The quality of the content you publish matters, but focusing only on the quality, without integrating it with search engine optimisation strategies is a bad idea. Your high quality content will be of no value if it cannot be found on the web. 3.Use effective call to action - You don’t want people to just read your content and then forget about it. There is a desirable action that you expect from the users, which is why having effective call to action buttons in place is vital for the success of your marketing strategy. Make sure that people can like, share, and connect with you if they appreciate the information you offered. 4.Invest in guest blogging - Again guest blogging, if done right, can reap huge benefits for your campaign, especially in the form of high rankings by Google. If you write well, you can show off your skills to other bloggers by means of guest blogging. You can post your blogs on well-known blogs in order to increase the readability chances and generate high traffic and conversions for your business. 5.Build relationships through your content - Besides driving sales, personalised content generation can help in building strong relationships with fellow bloggers, writers, industry experts and most importantly, the target audience. Through the comment section, you can enable people to leave their feedbacks and opinions about what you have written. This way you can create a following for yourself, which can become a great source of generating new business opportunities. So, if you haven’t integrated content marketing with your search engine optimisation plan, 2013 is the year to do it. Sigma Infotech is most reputable SEO company that offers affordable search engine optimisation services for Australian Businesses.Give us a call 1300 78 20 23
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