Leading events organiser Eyeforpharma, today provided furtherdetails of their biggest event in Latin America with over 28biggest movers and shakers in pharmaceutical sales & marketingstrategy join together to speak at the 5th annual Sales & MarketingExcellence Congress on 20 - 21 October, 2011 in Miami. They will bediscussing business-critical issues such as the impact of salesforce strategies, changes in the Latin American healthcareenvironment, commercial models, best marketing strategies, marketaccess strategies and how to unify the sales & marketing teams toengage with key stakeholders. With over 200 senior level pharmaceutical executives attendingduring two days of knowledge-packed conference, the event is knowas THE meeting place for pharma sales strategy innovators aroundthe world. In a statement Miss Mariana Flores, the conference organiser said:"We are so proud to be part of this ongoing improvement of pharma'sbusiness models in Latin America, their conduct and their successin generating top-line revenue for the industry. |
With the LatinAmerica healthcare environment producing so many new challenges anddynamic changes, sales and marketing activities in pharmaceuticalcompanies need to really start responding to this healthcareclimate change. This conference provides a perfect learning,knowledge sharing and discussion platform to overcome thesechallenges" In a statement Mr Giovanny Le n - Market Access and BD&L Head -Novartis said: "I have had the opportunity and the privilege toparticipate in the congresses organized by eyeforpharma since itsfirst edition. They have successfully filled an area of expertisespreviously lacking in our region and created a forum to exchangeand discover best practice in the pharmaceutical industry, theypush all the participants to challenge their paradigms and to seeknew horizons of excellence... I recommend them extensively, not only with the purpose of being upto date with the latest trends on marketing and sales forceeffectiveness, but also to gain the additional and very desirablebenefit of networking at a regional level.
We could say that thisis a congress where the industry is not a guest nor sponsor, but isthe protagonist and guest of honour" Speakers confirmed include: Norbert Oppitz - Senior VP Latin America - Nycomed Ramon Millan - VP Established Products Business Technology - Pfizer Francisco Ascencion - Managing Director Mexico & LatAm Region -Bausch + Lomb Nicolas Ramirez - Marketing and Sales Operations Director - EliLilly Antonio Cardone - General Manager - Takeda Brasil Rafael Gual Cos o - General Director - CANIFARMA Rafael Quintanilla Chong - Primary Care Head - Bayer Healthcare Alexandre Gibim - Commercial and Marketing Director - AstellasPharma Bozena Drewicz - Director, Vaccines Business Unit - GSK M xico Edmundo Jimenez -General Manager- Eli Lilly Venezuela Carlos Velazquez - Sales and Marketing Training Director LatinAmerica - Abbot Alberto Jaimes Trujillo - Sales Director - Aspen Labs. M xico Maria Victoria Szwed - FFL & Development Manager, Southern LatAmCluster - Janssen Arturo Bedoya - Commercial Manager Latin America - Merz Pharma Klaus Kuchen - Managing Director - Nafar Laboratorios Luis Calderon - General Manager - Novo Nordisk Eduardo Jim nez - CH - Ethics Regulatory Affairs Manager - Merck Ximena Ba os - former Marketing Manager Latin America- GEHealthcare Julio Huerta - Field Force Effectiveness Chief - Oncology Novartis Jorge Herrera - Business Technology Director - Pfizer Miguel Cangalaya - Business Unit Manager - Bayer Gonzalo Llerena - Commercial Excellence Manager - Gr nenthal LatAm Sandra Sanchez-Oldenhage - General Manager - Amgen Octavio Morales - Patient Program Manager - Sanofi Diego Ayala - former Business Excellence Director - Abbott Denis Sousa - SFE Analyst - Nycomed The 2 day conference consists of presentations, workshops,roundtables, networking, and a cocktail reception. The wide rangeof topics at the conference include: Industry Overview and Market &Commercial Opportunities, Business Excellence & Commercial Models,Sales Force Development & Segmentation Strategy, Market Access &Business Development towards sales and marketing excellence, BrandManagement & Marketing Strategies, Digital Marketing, CustomerFocus Strategy, Training and Development and Technology Tools foryour sales force. To find out more about this congress,presentations of the speakers and information regarding passes andprices, please visit the next website and download the brochure: If you would like to register immediately to get the best priceavailable, contact Mariana Flores, the congress directorTel: +44 207 375 7190 The event is organised and researched independently byeyeforpharma.
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