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News PMC Drives Growth in Custom Installation with Key Appointment(26/4/2012) PMC, British loudspeaker manufacturer, is increasing its focus onthe custom installation sector by re-organising its sales divisionand appointing Craig Sowerby to the role of CI account manager UK,to service the specialist custom installation channels. Craig has been the company"s northern UK sales manager forhi-fi products for the past two years and will be adding this newposition to his existing role. Having previously worked for awell-known CI distributor he is very familiar with the market, thecompanies operating within it and the key personnel. PMC has built up a broad portfolio of loudspeakers during the pasttwenty years, from professional studio monitors to hi-fi and homecinema speakers. In 2006 it launched the wafer™ series ofon-wall and in-wall speakers for use in commercial and domesticinstallation situations. The products have been specified for manyinstalls, ranging from use as rear speakers in a domestic 5.1surround system to use in the BBC"s Cardiff post-productionfacility for the surround mixes on popular shows such as Dr Who.The versatility of the wafer products is as a result of thecompany"s philosophy on speaker design, which states that aproperly designed loudspeaker should be suitable for allapplications and not solely for hi-fi or studio or installation.Testament to this is the recent five star review of its wafer2 andthe choice of 11 wafer on-wall speakers for a majormagazine"s home theatre demonstration at the recent Sound& Vision Show in Bristol. After successfully launching its ‘Specialist SystemsGroup" operation two years ago to service high end hometheatre and professional installations, PMC has seen the demand forwafer and associated products grow significantly. Sowerby"sappointment to this new position will further increase the groupscapability for specifying systems and offering training andconsultation for system integrators. Commenting on the new appointment, Miles Roberts, managingdirector, said, "Without having put any dedicated focus onthe sector in the past we have seen our sales of wafer installationspeakers perform well and receive very good feedback from users andinstallers. It is appropriate therefore that we provide more focuson this area of business as there are real opportunities in themarket for us to expand our custom installation operations."He went on to say, "Craig has a wealth of experience from histime in CI distribution and we are very pleased that he is part ofour team and is able to use this knowledge to help us grow theprofile of our CI and ‘Specialist Systems Group"profile." Craig Sowerby commented, "I have worked with PMC for a coupleof years now and have been impressed with the way in which modelsfrom the range can be put together as a result of having beendesigned right in the first place. This makes the job of theinstaller so much easier as they can mix and match different modelsfrom the range to suit their clients" requirements forstereo, home cinema or distributed audio without compromising soundquality." He added, "I am very much looking forward toworking with the custom installation industry in the UK tointroduce them to the PMC wafer series and our other models toprovide a real high quality loudspeaker solution for theircustomers." www.pmc-speakers.com Visit our featured links Visit our sponsors and showcases. The e-commerce company in China offers quality products such as Suspended Working Platform Manufacturer , China Mast Climbing Work Platform, and more. For more , please visit Suspended Working Platform today!
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