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SAN FRANCISCO The market for mobile memory chips is expected togrow a modest 6 percent this year to reach $14.9 billion thanks tohealthy growth in the markets for smartphones and tablets,according to market research firm IHS iSuppli. The El Segundo, Calif.-based market watcher currently forecaststhat the mobile memory market will grow by a larger 9 percent tp$16.2 billion in 2013 as more smartphone and tablet productsrequiring higher memory densities come into the marketplace. By2015, mobile memory revenue will peak at $17.9 billion, accordingto the IHS forecast. IHS's mobile memory forecast includes the flash memory segments ofNAND and NOR, the NAND sub-segment of embedded multimedia card(eMMC), as well the mobile dynamic random access memory (DRAM)sector. "The mobile space has been the engine for overall memory growth inthe last few years, and it continues to shape and define thesuccess of suppliers participating in the memory market," saidMichael Yang, senior principal analyst for memory and storage atIHS, in a statement. "Given the ongoing passion of consumers formobile devices like smartphones and tablets, the outlook for mobilememory remains exceedingly optimistic." Mobile NAND flash revenue is expected to grow 14 percent this yearcompared to 2011, reaching $10.5 billion, according to IHS. MobileNAND flash revenue this year will be 50 percent of the entire NANDmarket of $21 billion, IHS projects. Smartphones are the primary driver of NAND flash consumption,especially in memory-hungry Android handsets, whose operatingsystems require significantly more flash memory than that of theirmain competitor, the iPhone iOS from Apple Inc., IHS said. Androidhandsets are projected to consume approximately 54 percent share ofoverall flash memory usage in the smartphone space, compared to 18percent for the iPhone,IHS said. The eMMC segment of mobile NAND is projected to account for $3.7billion, up from $2.8 billion in 2011, IHS said. In particular,eMMC has become a viable mobile memory solution for high-endmarkets like smartphones and tablets, in which high-density storagecapacity is required along with low-power consumption and a smallfootprint, according to IHS. Mobile DRAM revenue is expected to reach $6.6 billion this year, up12 percent from $5.9 billion in 2011, IHS said. The future ofmobile DRAM looks bright, as it is projected to account for morethan 32 percent of all DRAM bits shipped in 2015, up from a 6.2percent share in 2009, IHS said. Revenue from mobile NOR flash chips is expected ot decline to $1.5billion this year from $1.8 billion in 2011, according to IHS. NOR,Which continues to decline amid weakness in several key segments,is the only segment of the mobile memory market that is expectedtrend downward this year, IHS said. For the embedded memory segment that makes up part of the totalmobile and embedded memory market, optimism is returning with PCsforecast to enjoy a resurgence, buoyed by Intel Corp. s strongpush of its Ultrabook platform as well as the expected launch ofWindows 8 by Microsoft Corp. later this year, IHS said. Withhigh-volume projections being made for media tablets this year, thefortunes of the embedded memory market are looking up as well,according to IHS. Overall, the embedded market still represents almost 5 billion NORunits in shipments projected for 2012, with a five-year compoundannual growth rate in excess of 4 percent forecast through 2016,IHS said. I am an expert from 101hairtonic.com, while we provides the quality product, such as Hair Tonic Shampoo , 101G Hair Tonic Manufacturer, 101F Hair Tonic,and more.
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