Even at a time when smartphones and the use of mobile communication is rising, text messages remains the most preferred and consistently used method of communicating with others. With so many new marketing opportunities available on smartphones, it isn't uncommon for marketers and business owners to overlook the potential that is still very much alive in mobile text marketing. In fact, when optimized to its full potential, SMS marketing can be a highly valuable advertising and engagement tool. In addition to providing almost instant outreach to anywhere in the world, an incredible 87% of the world's population regularly uses text messaging. Mobile text marketingis an ideal way to reach out to consumers in a timely manner that coincides with sales or special events, since the average mobile phone user reads their text messages within 4 minutes of receiving. Mobile coupons have a high success rate among consumers and are used, on average, ten times more than traditional paper coupons. An astounding 95% of all text messages are opened and read in their entirety, whereas the same can only be said for 20% of emails. Tips for Using Mobile Text Marketing Successfully 1. Text messaging is a very personal and trusted platform of communication and should be treated as such. Marketing successfully entails much more than sending mass messages to a list of mobile numbers. Instead, it is wise to offer incentives that will encourage users to opt in as a subscriber rather than making them feel as though they've been coerced by a salesperson. 2. Though text messaging doesn't offer the same abilities that other platforms do to include a broad variety of media, there is more to SMS marketing campaigns than just text. Many platforms also allow for the delivery of QR codes, ringtones, picture messages, animations and mobile coupon codes that can be redeemed online or in a physical store. 3. The high engagement and retention rates of consumers through mobile text marketing makes the cost of running a campaign well worth the ROI. On the other hand, marketers must be aware that phone numbers are considered personal information that many consumers are not readily willing to hand over to just anyone. That said, brands must be willing to dedicate time to creating a strong, mutually beneficial campaign that subscribers will find trustworthy. 4. Marketers should avoid transparency with SMS messaging campaigns. Gaining phone numbers is not always as simple as asking for them. Rather, it's about creative and engaging advertising that informs consumers of exactly what they are opting into, how many text messages they can expect to get and what exclusive deals or opportunities they will receive by becoming a subscriber. For more information regarding mobile text marketing, please visit us at MyReviewsNow.net
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