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If you are like most people, the idea of starting a small home business and subsequently freeing yourself from a traditional 9-to-5 job is quite appealing. However, you may have become somewhat confused when trying to determine which type of business will offer you the greatest probability of success. In order to make the selection process a bit easier, you should follow the steps outlined below: Choose Something in Which you are Genuinely Interested When selecting a business, make every effort to choose a field in which you have a genuine interest. If you can find a product or service that is highly marketable, as well as something about which you are passionate, you will have successfully navigated a major hurdle and you will find yourself highly motivated to build your business. Choosing a service or product in which you have little or no interest is almost always a mistake. This is because your daily tasks will quickly become drudgery, and therefore your likelihood of abandoning your goals will be high. Testing the Market It is also important to ensure that there is a market for the type of business you wish to launch. There is nothing worse than spending weeks or months of your valuable time developing a service or product, only to discover that there are not enough interested customers to get the business off the ground. This may lead you to wonder how to discover whether or not a target market exists for the goods you wish to promote. Visiting http://inventory.overture.com/d/searchinventory/suggestion/ to conduct a search is a good way to determine if a market exists for the service or product you want to sell. Simply go to the website and enter one or more key words describing your business. The tools located on the site will tell you how many individuals have searched for that particular product in the last thirty days. You should then multiply that number by five in order to determine how many Internet shoppers searched for that service or product in the past year. Assessing the Competition Next, you should look at the top twenty returns after conducting a search for your product on Google, MSN or Yahoo. This will tell you how much competition exists in the marketplace. Review the websites of your competitors to discover which ones are successful and which ones are not. You should also be able to get an idea of the average price of the product on today's current market. Observe the ads that each search engine returns. These are typically located in the upper right corner of the search results. If many ads appear, there is likely a good market for your service or product. If you discover a substantial amount of activity surrounding the product you are thinking of promoting, go to http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/ to see how much other marketers are paying for pay per click advertising. With this type of advertising, the higher a merchant bids, the higher his or her placement with the search engine. If you discover that your competitors are bidding $1.50 or more per click, a lucrative market exists for your product. Similarly, if you find little activity, it is wise to look for something else to promote. Following the steps outlined above will help you to successfully launch your small home business.
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