Social networks broke into lives of people really dashingly. And they continue to strengthening their positions. At least everything possible is being done for that. One of the most famous networks in the whole world is Facebook, which follows almost everyone everywhere. Users have it on their phones and computers. They use it at work and home, as well as hear about it in the news and so on all the time. Isn’t it too much? Some users understood that a little rest from the social network is just necessary. A new research concerning Facebook popularity suggests that some kind of Facebook fatigue might be setting in with some users. According to the research twenty-seven percent of Facebook users who were surveyed in the U.S. plan to spend much less time on the site in current 2013, when just 3% of surveyed users answered that they planned to spend more time. Another 69% of Facebook members according to their responses are likely to spend in general the same amount of time on the site. The study was conducted by the Pew Research Center's Internet & American Life Project. It also managed to find out that around 61% of Facebook users have taken a break from the Facebook service for several weeks or even more. But it didn’t make users to delete their profiles anyways; they are still inactive members of the ‘community’. The Pew research also showed two-thirds, or 67%, of American adults use Facebook when being online. The reasons why people decided to take a sabbatical from the network are different. The most common happened to be not having enough time for the site. 21% of people who took part in the survey told that they were just too busy for the site having a lot of real-life responsibilities to deal in everyday life. They explained that they are going to stop spending their time on reading posts, liking and commenting. There were some other argumentations among. 10% of people called Facebook to be a waste of time and cited a lack of interest in the content. 9% told that they were unhappy with the concentration of drama and gossip on the site, when just 4% mentioned as their reason for taking a breather such an important thing as privacy and security concerns. And it is necessary to mention that not everyone who leaves Facebook comes back to the site. According to the research, 20% of online adults who currently don't use Facebook formerly maintained a profile on the site. The number of Facebook users in the U.S. is not going to grow this year according to the results of the research as just 8% of non-users said they would be interested in joining the network. Not to lose its positions Mark Zuckerberg's company needs to work really hard. It isn’t easy to keep its users active on the site as well as various mobile apps, as the pool of untapped of potential new members in the U.S. is dwindling. It looks like a good part of active users are going to take breaks pretty soon or, which is even worth, leave altogether. Such networks as Friendster and MySpace have already had such experiences.
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