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Penfolds launches grange 07 in europe and 'first-ever' bin 169 - China Juice Filling Machine by icdenta icdenta





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Penfolds launches grange 07 in europe and 'first-ever' bin 169 - China Juice Filling Machine by
Article Posted: 02/18/2013
Article Views: 79
Articles Written: 1096
Word Count: 415
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Penfolds launches grange 07 in europe and 'first-ever' bin 169 - China Juice Filling Machine


 
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Bin 169: first ever bottling Penfolds had been wanting to make Bin 169 for 25 or 30 years, chiefwinemaker Peter Gago told a masterclass at the London International Wine Fair. The reason they had never got round to it, he said, was that itwould have 'compromised' the Bin 707 Cabernet Sauvignon, a blend ofvineyards in Coonawarra, Barossa, Wrattonbully and Padthaway. There s now more fruit at A grade level in Coonawarra, Gagotold Decanter.com, which is why we re able to make the Bin 169without taking away from Bin 707.' Around 1000 cases are made of the Bin 169, compared to 7000-9000 ofGrange. The wines released today which were launched in Australia at thebeginning of the month were Grange 2007, Yattarna Chardonnay 2009, Reserve Bin 10A Chardonnay2010, Bin 707 Cabernet Sauvignon 2009, Bin 169 Coonawarra CabernetSauvignon 2008, Magill Estate Shiraz 2009, RWT Barossa ValleyShiraz 2009, and St Henri Shiraz 2008. Referring to the complexities of the bin numbering system, whichdates back to Grange founder Max Schubert s system of numbering trial lots of wine, Gago said, The term bin has real meaning in a Penfolds context.' Per bottle prices in the UK range are; 350 for the Grange, 85 for the Yattarna, 60 for the Bin 10A Chardonnay, 165for the Bin 707 and the Bin 169, 89 for the RWT and 78 forthe Magill.

Penfolds is also releasing a 100% Mataro (or Mourvedre) from Block25 Kalimna fruit, which normally goes into the Bin 138 GrenacheSyrah Mourvedre. Earlier this year Penfolds had been heavily criticised by winemerchants for the prices on another of its ranges, the Penfolds Binrange. Prices released in March included jumps of 20-50% on wines such asBin 138 Grenache Syrah Mourvedre, Bin 407 Cabernet Sauvignon 2009and Bin 389 dubbed the poor man's Grange'. Today Gago defended the increases saying it was simply a matter oftrying to bring prices into line around the world and preventconstant movement of the wines.

With global price parity, he said, there is less inclination toship wines around the world. If we equalise prices we cut out thegrey market. He also stressed that this was not Bordeaux and Penfolds priceswere not going to fluctuate wildly to try to keep in line with thevagaries of the marketplace. We will increase prices incrementally.

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