When it comes to registering domains on the web today, many are asking how many domains should a business have, and the answer can be a little complex. There are several schools of thought on this matter, which can catch some off guard. You’ll have to seriously consider the name that you register and many variations on that name because you’ll find that savvy marketers will take a variable and switch it around for their own gain. Even if you feel that you’ve been infringed on, many times bulk domain buyers will simply pick things up for the purpose of reselling your name for a profit. Instead of allowing that to happen, always make sure that you use a domain checker to see if the name you need or want is available. |
If you find that something is available, register it fast, even if you’re going to park it or your business isn’t going to launch until some time later in the year or years. Without doing this, someone else is going to easily come in and get the option before you even have a chance to blink. Of course, the preceding a is a good rule of thumb, but what about how many domains should be had? The short answer is easy, as many as you feel necessary to cover your ground. The longer answer can get a little complicated.
For some companies, the number of names is only two or three. The reason being is that most people looking for certain brands will only go for the dot com, and if they have that, that’s it. However, with the rise of popularity of dot tv, dot net, dot org, and others, many are finding it necessary to secure the rights to those names as well. Pointing different URL’s to one main site is a good idea, and putting a number on the number you need is a matter that is up to you and your professional needs.
Some companies get by with only having one domain name and they are doing just fine. However, when you register a domain name and you don’t really get anything else, you may find yourself amidst variable confusion. This is especially true if there are similar companies competing with you for the name or a likeness and variation. To avoid brand confusing, it’s advisable to at least have two domains.
Over time, as your business grows, it could be a good idea to invest in more names, but starting out, you should simply have the two or three major suffixes registered. Make sure to focus on having the dot com name you want, because it’s that one that dominates all major industries. If you can’t get that, look for other variations, but do not forget to keep trying to get that one under your banner because it will prove to be beneficial in the short and long term as your business grows in size and popularity. When it comes to names, the more the merrier, but only if you have the means and need to get them all.
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