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With Internet usage on smartphones on track to overtake desktop browsing come early 2013, it would be a surprise that businesses both large and small would not be taking advantage of mobile search. It has been revealed in a recent study that 46 percent of local businesses would not be visible when users search via smartphones. For local businesses that would take the step to improve visibility for smartphones view the benefits, with 44 percent encountering more customer inquiries. With the time for mobile revolution apparently being at the moment, here would be a couple of techniques to aid SMEs take advantage of mobile search and move ahead of their competitors. Local Listings Both the search engines Google and Bing give free local listings in Google+Local and Bing for Business. Making a setup and completing the local profiles will enhance the visibility of the company in the SERPs for particular keywords. Though it would seem obvious for the majority of online marketers, just 16 percent of local businesses had registered the business on Google+ Local (once referred to as Google Places). Local profiles would not be left Google+ Local or Bing for Businesses. There would be many other local profiles that SMEs have to be adding to the business, plus Yelp, Brownbook, Hotfrog, Crunchbase. When making local profiles, it would be necessary that you utilize similar information for all websites. This would include giving the same address plus phone number across the board. Make the Website Mobile Friendly Making the site easily accessible for a lot of devices is becoming something needed with the vast range of the tablets, desktops plus smartphones at your disposal. With 70 percent of users taking action in an hour of completing a search via the smartphone, making a mobile-friendly website becomes more appealing. With much of the SME businesses utilizing open source CMS platform, making mobile friendly website could be very easy. For those who have a hand-coded website, other services would be appropriate, giving a mobile-optimized, top-level domain to function together with the normal website. You have to ensure that the mobile-friendly site URL (or .tel) would be added to the local listings to give the user the best possible experience when making a search via a mobile device. Make an Optimization for Both Mobile &Local Search With Google stating that above half of all search engines on a mobile phone contain local intent, it would be necessary that you optimize the website for the local area. There would be a lot of factors to keep in mind when you optimize a site for local search. Local SEO factors would give great information on what individuals regard as the most significant factors. Some factors would include: business address, location targeted keywords, local citations, and location in title tag. For local search, you would need very good and accurate tools to help you find keywords. And such information is hard to come by. That is why KeywordSpy is a good source for keywords, as it actually presents to you what your competitors are using, both on the national and local level, for both mobile and desktop interfaces. What’s more, you can use it to give you related and similar keywords to what you would intend to use. Get daily news on SEO and Internet Marketing by great Internet Marketing Guru Peter Zmijewski. He is also the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title Internet Marketing Guru.
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Peter Zmijewski, Professional Internet Marketing GURU,
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