But it s not yet clear whether The Avengers success in openingfirst overseas it garnered $441 million last week is aharbinger for more simple, good-vs.-evil story lines that translateeasily to different cultures and languages. Opening overseas is a growing trend and part of an important onein understanding The Avengers phenomenon in an era ofglobalization, international markets are more important thanever, says Peter Lehman, director of the Center for Film, Mediaand Popular Culture at Arizona State University . But based upon film history, he says vie e-mail, I wouldcaution that we should be careful about predicting the future basedupon the success of any single film. Many Hollywood action filmswill open overseas and not be blockbusters or even big hits. Chris Lanier, owner of Motion Picture Intelligencer, a cinemaconsulting service, also cautions it s important to weigh boxoffice next to what was spent on a movie, noting that the filmreportedly cost $200 million to make. It doesn t mean you ve become profitable because you ve comeout of the gate fast, he says, adding that 52 percent of thethree-day opening resulted from higher-priced IMAX and 3D tickets. This is a movie in which much can be discernedonly by waiting, he says. We re not even to the first turnyet. It s too early to go out and buy stock. With those caveats out, industry analysts do seem ready to uncorkthe bubbly. I m really excited that this is giving a huge boost to thesummer season, just ahead, says Paul Dergarabedian , head box office analyst for Hollywood.com. Rattling off a stringof potential blockbusters that include Dark Shadows , Battleship, Men in Black 3 Madagascar 2 , Ice Age and The Amazing Spiderman, he says this alignment is asrare as a 100-year flood. Other analysts say the success of The Avengers has severalearmarks of our times, when the really appealing,cross-generational movies are often related to cartoons, more thanthe real-life-based events of past family-genre must-sees like Lawrence of Arabia, Patton, and Gone with the Wind . The Avengers is doing huge box-office because it operates asmyth, says Dr. Ben Agger, director of the Sociology Department sCenter for Theory at the University of Texas, Arlington . A heterogeneous group of superheroes save the world from analien Other. We want someone larger than life to make us safe. Indangerous times, the Hulk and his buddies are more benevolent thanany government. Bradley Ricca, a SAGES Fellow at Case Western Reserve University who teaches classes on comic books and popular culture, thinks the real message of The Avengers to foreign audiences isreally anything but simple. If anything, Avengers is sort of a second-generation 9/11 movie.The aliens attack, but it is ... a rich capitalist, a Norse god, aRussian spy, an American black ops assassin, a lost scientist, anda World War II-era hero who defend New York (and by extension, the world), not the US government, he says. In fact, just as it seems that all hope is lost, the shadowy'Council' launches a nuclear strike on Midtown, he continues. Thus, some foreign (and even domestic) audiences cansimultaneously root against a cruel, authoritative government,while at the same time keep on rooting for The Avengers as theypush back invaders with unpronounceable names who are led by apagan god. The e-commerce company in China offers quality products such as Teflon Balls , Ptfe Teflon Rod, and more. For more , please visit Ptfe Teflon Gasket today!
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