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One of the most controversial and discussed topics on the net is search engine optimization. It is also the most misunderstood topic. In definition, SEO means altering a website in such a way that it performs better in an organic and crawler-based listing of the search engines. This simple definition itself can lead to hot debates and discussions about the purpose and meaning of the search engine optimizations. We all know that Search Engine Optimization is a much discussed topic. But what is it that makes SEO such a hot topic of discussion? There are six simple reasons why SEO has gained a lot of popularity these days. The reasons are: 1. Website Traffic that is targeted- The most significant part of Optimizing is that it drives targeted audience into the website. If there is no targeted traffic, the website is useless. So it is significant for the existence of the website itself. 2. Controversies- Optimization is the most controversial topic in any web marketing forum today. The SEO providers debates that SEO is the basic factor for any website. They say that the popularity of the website on search engines can be increased by using certain well methods. On the other hand the opponents of SEO say that SEO is a fraud concept which the SEO companies use to drain thousands of dollars from the pockets of website owners. They say that visibility of the website can't be altered at any cost. 3. Money Flowing in the name of SEO - Today SEO is a multi-million dollar business. Search engines, website owners and SEO companies earn millions of dollars selling the concept of SEO each year. No doubt SEO has become so famous. These three reasons makes the word 'SEO' the most popular and debated topic on the internet. Even the concept of search engine optimization is not fully understood by any one. Even the optimization experts have vague ideas on how the sear engines work. But even as the mystery of SEO continues, millions are made by hundreds of companies in the name of SEO. Sick of spending hard earned money on SEO and getting nothing in return? Use our organic search engine optimization services NOW to rank higher in Google faster!
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