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Youth sports social network weplay acquires fantasy sports platformas publishers gather for e3 by grehh hernjer





Article Author Biography
Youth sports social network weplay acquires fantasy sports platformas publishers gather for e3 by
Article Posted: 04/24/2013
Article Views: 112
Articles Written: 1951
Word Count: 445
Article Votes: 0
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Youth sports social network weplay acquires fantasy sports platformas publishers gather for e3


 
Business,Business News,Business Opportunities
05/21/12 -- Weplay, thefastest-growing social media network for coaches, parents andplayers of youth sports, announced today it acquired the exclusivelicense on the industry's most robust fantasy sports platformdeveloped by Fastpoint Games. The platform has powered the fantasysports offerings of major brands including the NBA, NASCAR, FOXSports TV and Sony. "This is an important acquisition because it brings the perfectgames to our 1.5 million family users who, besides being parentsand coaches supporting their kids in sports, often follow theplayers and stats of the major teams," said Lane Soelberg, CEO ofWeplay. "We have many passionate sports families gathered on Weplayand we remain dedicated to making their shared sports experiencesfun.

They will be able to create teams and play each other infantasy leagues, making Weplay not just an important functionalplatform, but also offering hours of fun competition if not all-outobsession." Weplay will benefit from the tremendous investments in FastpointGames by Allen & Co., Mission Ventures, DFJ Dragon and SportsCapital Partners Worldwide. The highly scalable platform andgames-as-a-service model has also attracted marquee brands such asUs Weekly, Sports Illustrated, Los Angeles Times, Go Daddy andMySpace. Fastpoint Games develops data-driven games that applymotivating mechanics to engage and reward users and compel them toinvest in brands. Santa Monica, Calif.-based Weplay has a user roster of over 50,000youth sports teams, and the backing of major brands including CAA,Major League Baseball, Microsoft, Gatorade, American FamilyInsurance, the Cartoon Network and Benadryl.

"The fantasy sports gaming platform will create new opportunitiesfor brands to engage with our highly desirable demographic," addedSoelberg. "Youth sports is the ideal niche because it is intenselysocial (teams), mobile (everywhere there's grass, gyms, pools, ice)and local (restaurants, sports equipment stores, ice cream/frozenyogurt shops, mom groups). Our families are active and competitiveand the mothers are part of the demographic that represents 85percent of the consumer purchasing power in the nation." About Weplay Launched in 2008 by passionate parents, athletes and technologyfans, Weplay is an online youth sports community for coaches,parents, kids and teams that helps families get more out of youthsports. Partnering with world-class organizations and athletes, thesite is free to join and brings together coaches and families witheasy-to-use tools to organize leagues, schedule and plan games,share photos/videos and connect with community members so kids cansimply ..

play. Weplay's current roster of over 50,000 teamsrepresents more than 60 different sports, including baseball,basketball, bowling, cheerleading, football, hockey, lacrosse,soccer, softball, volleyball and wrestling. For more information,visit . Contact : Carla Collado Olmstead Williams Communications 310.824.9000 Copyright @ Marketwire.

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